Silversea has partnered with travel technology platform Approach Guides to provide agents with an easy-to-use, complimentary marketing platform that provides a private-label, co-branded website for the experiential luxury and expedition travel brand.
Launching for Australian and New Zealand travel agents today, Approach Guides offers a powerful new way for agents to grow their business, increase online visibility and enables them to receive client enquiries directly.
The platform enables agents to share always-up-to-date Silversea voyage content across social media, email and digital channels, with every post linking back to their own website. This enhances engagement while saving time and ensuring brand consistency.
Key benefits
Complimentary, easy activation
- A private-label Silversea website featuring only the agent’s contact details
- Direct delivery of all enquiries to the agent
- Automatic integration with Rallio social media posts that link directly to the agent’s Silversea private label website
- Co-branded content designed and continually updated by Silversea
Feedback from those already using Approach Guides say the benefits from using the platform include:
- Stronger client engagement and trust through professionally branded, accurate and dynamic content that keeps offers and pricing current.
- Significant time savings and increased lead generation, allowing agents to share high-quality content quickly while ensuring all enquiries flow directly back to them.
- Agents report that the platform makes it easier to market Silversea, personalise communications, and convert interest into qualified leads without adding to their workload.
Australian and New Zealand agents can access the platform HERE.
Rallio access
In addition to Approach Guides, Australian and New Zealand travel agents will also have access to Rallio, a powerful, centralised social media management platform that is designed to help agents elevate their brand and streamline their online presence. It offers access to Facebook, Instagram, LinkedIn and WhatsApp, QR codes, Mailchimp integration and one-to-one email marketing, enabling agents to deliver immersive destination discovery while generating leads.
Through Rallio, agents can:
Automatically receive and publish Silversea-generated, bespoke content, ensuring social media channels remain current and engaging
Schedule, monitor and manage multiple social media accounts from a single, intuitive dashboard
Increase client engagement through real-time interaction tools and performance analytics that help extend reach and influence
Travel Agents are invited to register for Rallio HERE.
