Silversea taps Barbara Biffi as senior vice president for global sales

Ultra-luxury and expedition cruise travel brand, Silverseas, has announced Barbara Biffi as its new senior vice president of global sales.

Biffi joined the company in 2007, holding numerous positions and gaining a deep understanding of the brand, the preferences of its guests and its strategic goals, the company said.

An Italian national with a wealth of international experience, Biffi holds a degree in Statistics and Economics from the Università Cattolica del Sacro Cuore in Milan, as well as executive qualifications from the London Business School and Columbia Business School.

Her role involves relocating to Miami and leading Silversea’s global sales strategy across all channels. She succeeds Massimo Brancaleoni who, having strengthened the company’s industry-leading position, departs to pursue other opportunities.

“I congratulate Barbara Biffi on her new role as Silversea’s senior vice president, global sales,” Silverseas president, Bert Hernandez, said.

“Having first joined Silversea almost two decades ago, Biffi’s knowledge of our brand is unequaled, much like her drive to exceed our guests’ expectations and her commitment to delivering on the needs of our valued travel advisor community. Barbara perfectly speaks to the values that I envisage for this brand. I thank Massimo Brancaleoni for his invaluable contribution, which has facilitated our growth and helped to strengthen our position as the category leader.”

“It’s an honour to have been appointed as Silversea’s senior vice president, global sales,” said Biffi. “Prioritising our partnerships with our valued travel advisors, I will work to enhance the seamlessness of our trade business operations. I am committed to consolidating Silversea’s position as the ultra-luxury and expedition travel brand of choice for our travel advisor community.”