SKYE Suites gets behind Australian Fashion Week, partners with Shark Beauty

SKYE Suites has partnered with IMG, the owner and operator of Australian Fashion Week (AFW) as the official accommodation partner for the fourth year in a row.

This year SKYE Suites will again host international fashion buyers, designers, and models and are delighted to have Shark Beauty, an innovator in the personal care industry with their range of hair styling tools.

Shark Beauty has transformed a SKYE Suite into a special hair suite where they will host international fashion media, stylists, influencers and tastemakers for a styling session and pre-show refreshments before heading off to see shows at Carriageworks.

“SKYE Suites has art and design in its DNA and are [sic] committed to supporting art, culture and of course, pop culture, so it’s great synergy for us to align with Australian Fashion Week as they showcase some of the best designers in the country,” SKYE Suites’ director of sales and marketing, Ari Foo said.

“We are delighted to be working with other AFW partners including Shark Beauty at our luxurious urban resorts, minutes from the CBD and Carriageworks.”

AFW runs 13 – 17 May 2024 at Carriageworks Sydney connecting the fashion industry with consumers over a week-long program.

In 2023, the annual revenue of the clothing retail industry in Australia amounted to over AUD 23.9 billion.

Designers showing this year include Beare Park, Carla Zampatti, David Jones Indigenous Fashion Projects and Asiyam.

A full schedule of runway shows and masterclasses can be found here.