Sofitel Hotels and Resorts has welcomed Rachela Virgara to the role of director of sales for its flagship property in Australia, Sofitel Sydney Darling Harbour.
With a strong background in sales and events, Virgara joins Sofitel to drive and grow the business events segment across global portfolios for corporate, wholesale and airline accounts. Virgara joins the team most recently from Hyatt Regency Sydney where, as Director Sales MICE, she was recognised with Winning ‘Highest Revenue Generated’ in Australasia competing against all Hyatt properties.
Her role with Sofitel Sydney Darling Harbour will see her leading a strong sales team in the development and implementation of a strategic approach to secure market leadership in the business and corporate events sector.
“We are thrilled to welcome Rachela to the Sofitel Sydney Darling Harbour team,” Sofitel Sydney Darling Harbour commercial director, Paul Andarakis, said.
“With her knowledge of the sector and understanding of the commercial and strategic needs of the business, she will be a key player in the growth and consolidation of this sector of the business for Sofitel.”
