Families travelling from Australia and New Zealand to South Korea jumped 33 per cent year-on-year in Q1 2026 and InsideAsia is moving to meet that demand with two new tailor-made family itineraries.
The trend reflects a broader shift in travel behaviour, with families increasingly looking beyond traditional hotspots and turning to South Korea for its mix of vibrant cities, outdoor adventures and hands-on cultural experiences.
South Korea product manager Becky Barry said the surge was partly attributable to the hit Netflix series KPop Demon Hunters.
“It’s a destination where you can move seamlessly from high-energy city experiences to nature, culture and hands-on activities for all ages,” Barry said.
The two new itineraries, South Korea Family Adventure and Family Fun in Korea, are designed to balance structured experiences with flexibility.
South Korea Family Adventure is aimed at families with teens and older children, combining active experiences with cultural highlights.
“One day you’re weaving through the city on an e-bike, the next you’re learning a K-pop dance routine, hiking to a volcanic viewpoint, or sampling your way through Seoul’s street food scene,” Barry said.
Family Fun in Korea, meanwhile, is fully scalable and built to cater to younger children, multi-generational groups or a mix of ages.
“This itinerary is all about making South Korea easy, engaging and memorable for the whole family,” Barry said.
Alongside the new family offerings, InsideAsia has released its 2027 South Korea small group tour dates, with eight departures of the popular Soul of Korea tour and four departures of the premium Majestic Korea itinerary.
Inside Travel ANZ trade partnership manager Shane Voss said agents would be supported through upcoming training on the Inside Travel Agent Hub.
“We know South Korea can still feel unfamiliar for some clients, so we’re equipping agents with the tools and insights to confidently sell these experiences,” Voss said.
Agents can also take advantage of the ongoing ‘Not Another Boring Prize’ incentive, which offers the chance to win a $40,000 trip by engaging with training and making a booking.
