Low-cost and “hybrid” airlines will be able to connect to the Star Alliance network as the result of its new Connecting Parter Model, with South Africa’s Mango the first to be selected.
Launched at a meeting of the alliance’s chief executive board in Chicago yesterday, the new concept will allow its customers to select from a wider range of destinations and flights.
Star Alliance chief executive Mark Schwab said the new model is “breaking new ground”.
“We see a definite trend of convergence between the ‘traditional full service’ and ‘low-cost’ business models in the airline industry,” he said.
“At the same time, our customers are telling us that they need access to markets where we do not yet provide ideal coverage. In many cases network carriers are not in a position to fill this gap and hence working with future Connecting Partners will allow us to provide an extended network to our travellers.”
Any potential “Connecting Partners” will be carefully assessed to ensure their “fit” into the existing Star Alliance network. While they will not become members of the alliance, they will still be expected to comply and adhere to high operating standards.
Customers travelling on an itinerary which includes a transfer between a Star Alliance member airline and a Connecting Partner will be offered alliance benefits such as passenger and baggage through check-in. Star Alliance Gold Card holders will also enjoy a “tailored” set of privileges in line with the different product offerings of the individual Connecting Partner.
“We are delighted to be working with Mango as we marry traditional and low-cost or hybrid airlines for the first time in our Alliance’s history,”Schwab said.
“The airline’s innovative and progressive style makes it an ideal candidate for launching our new Connecting Partner concept. We aim to have first customers using this new offer as of the third quarter of 2016.”
Mango chief executive Nico Bezuidenhout said the common ground for the concept relates directly to the bottom line.
“Becoming a Connecting Partner will give any low-cost or hybrid airline a competitive advantage that immediately grows market share while creating greater choice for travellers,” he said.
Image shows (L-R) Mango CEO Nico Bezuidenhout and Star Alliance CEO Mark Schwab
