New research shows Aussies are champing at the bit to explore their own backyards.
National data from a survey conducted by the University of Queensland (UQ) revealed that more than 50 per cent of Aussies want to travel domestically when travel restrictions lift.
UQ business school researcher, associate professor Gabby WaltersWalters told UQ News that many had already started researching their next holiday.
“They’re searching for accommodation options and destination-related information that includes attractions and local restaurants and cafes, so they are ready to take their next trip once they’re able to do so,” she said.
“Australia’s tourism industry has been heavily impacted, and the number one motivator for future travel was to support the economy and tourism sector.”
The study revealed coastal destinations were the most popular, followed by country and regional, with cities ranking the lowest.
Respondents said their main reason for wanting to travel domestically was “the need to support Australian tourism”.
Half of those who said they wanted to travel domestically said they would drive to their destination, rather than fly or take public transport.
Walters said the data showed tourism providers should actively communicate with their clients, maintain a strong presence online and be available to take enquiries should they come in.
She also said the industry needed to be aware that the pandemic had changed tourist behaviours, meaning tourism may look different post-COVID-19.
“Our data showed that tourists care more about hygiene standards – in accommodation, airlines, public transport, public facilities, and recreational sites – than they did prior to the coronavirus,” she said.
Featured image credit: iStock.com/bennymarty
