Swan Hellenic reported its strongest operational month on record with July revenue surging 170 per cent year-on-year due to dominant demand for polar expeditions and intensifying guest loyalty.
The cruise line said the latest August figures show the trend in revenue growth will continue.
Additionally, total growth year-to-date was a staggering 268 per cent. The company’s core polar portfolio drove two-thirds of this total growth. Arctic revenue tripled year-on-year, while Arctic guest volumes more than doubled at over 125 per cent. The new Asia-Pacific itineraries achieved 373 per cent year-on-year growth, while the latest Africa itineraries also performed well with growth already at 98 per cent.
Performance highlights
- Australia, Asia, Europe, UK and North America all posted explosive, multiple triple-digit growth
- Cruise Critic ratings are ahead of all key competitors at 4.7
- Repeat guest share has more than doubled in the past 2 years, with a large number enjoying 3 or more expeditions
The upcoming Antarctica season is pacing 32 per cent ahead of last year’s performance.
“Our team is very proud of these exceptional results,” Swan Hellenic chief commercial officer Mario Bounas said. “They’re a ringing endorsement of the outstanding discovery experiences Swan Hellenic provides.”
“We wouldn’t be where we are today without the support of our wonderfully enthusiastic and insightful trade partners,” Bounas added.
