| Business Events Sydney (BESydney) and International Convention Centre Sydney (ICC Sydney) have delivered exclusive and tailored workshops to American association clients in a bid to showcase broader value in partnering with the city.
Partnering with innovation, diversity and success expert Frans Johansson, the interactive inaugural “Sydney Speaker Series” workshops were held in New York and Washington DC in May, and is part of a dedicated client offering “to help equip associations with the tools and strategies that will allow them to meet the challenges they face in the rapidly changing global environment,” BESydney stated.
According to the group, the workshops will be rolled out globally in the coming months, and was representative of the kind of broader value available to associations that partner with Sydney.
“We know that business events have great strategic potential to deliver long-lasting and wide-ranging benefit to communities all over the world. For us, it’s not just about winning an event for the city, it’s about making a difference, it’s about creating value, and it’s about creating a better and brighter future,” BESydney ceo Lyn Lewis-Smith said.
“These high-end, interactive sessions were designed to help cut through the noise and provide some practical tools and tips to help our clients navigate increasingly uncertain times.”
“Initial feedback on the sessions suggests we’ve hit the mark. In fact, we know that one of our clients called a debrief session immediately after the workshop and applied some of the techniques she’d just learned in the discussion with her team.”
ICC Sydney ceo Geoff Donaghy said Sydney’s partnership approach continued at the venue and through the management of each event.
“The depth of our relationships is what ensures we achieve our goals of delivering successful business events. An association’s Sydney experience begins the moment we connect and continues through with the exceptional service we stand by at ICC Sydney when planning, delivering and following up on each event,” Donaghy said.
The city’s strategic focus on working collaboratively with clients to share the benefits of hosting their events in Sydney is paying dividends according to BESydney.
More than 20 events for ICC Sydney, due to open in December 2016, has already been secured and more than 70% of these events are aligned with the state’s priority industry sectors. |
