The Appointment Group Pty Ltd has celebrated another strong year across all regions at its annual conference at the JW Marriott and InterContinental Sanctuary Cove on the Gold Coast.
Following another strong year across all regions, TAG’s UK-based CEO, Jens Penny, shared the company’s achievements with attendees. Globally, TAG recorded 8 per cent revenue growth vs. 2023, the APAC region was a standout performer, achieving 35 per cent growth and completing four acquisitions over the past two years. Revenues in the APAC region are now over 5x the level of 2019.
“TAG has been on a solid growth journey since 2019, which accelerated further following investment from ECI Partners last year,” Penny said. “The APAC region has experienced the strongest growth, and we’re incredibly proud of what the team has achieved.”
Penny was joined by several members of TAG’s recently expanded executive team, including Gabrielle Carr, chief operating officer (based in Los Angeles); Shane Barr, chief revenue officer (based in APAC); and Vicki Marcroft, director of people and culture from the leadership team (based in the UK).
“It’s been an incredible year for TAG in the APAC region,” Barr said. “The growth we’ve achieved is a testament to the strength of our local teams, our client relationships, and our strategic acquisitions. As we look ahead, we’re focused on deepening our regional impact while also supporting TAG’s global expansion into new markets and specialist divisions. It’s an exciting time to be part of TAG’s journey.”
All six of TAG’s specialist divisions – touring, production, corporate and sport, investment management, events and private travel – experienced growth over the past year.
“TAG’s success is underpinned by our people – their passion and commitment to delivering unparalleled service for our clients,” Penny added. “Our focus remains on building a global, client-led business that sets the standard for the industry. The best is yet to come.”
The conference, from 16-18 May, included a welcome lunch and boat cruise, followed by a Saturday networking event where suppliers and partners connected with TAG staff, and concluded with an awards ceremony and closing party.
