The award-winning travel and event management company, TAG, has announced its partnership as the preferred travel partner for the 2024 SWSX Sydney at ICC Sydney.
TAG (The Appointment Group) is set to deliver a range of experiences at the event, including a panel discussion, “Trends, Technology, and the Future of Business and Leisure Travel.” Speaking on the panel are TAG APAC managing director Shane Barr, News Corp head of travel, food, and health Kerrie McCallum, ATIA CEO Dean Long, and IHG vice president, commercial, East Asia & Pacific Dean Jones.
SXSW Sydney 2024 is set to further eleveate its impact by showcasing the forefront of tech, innovation, gaming, music, and screen industries. The event features contributions from emerging creators and disruptors, alongside renowned industry experts and household names. The SXSW Sydney 2024 spans over 1,000 events and offers a diverse mix of conference sessions, screenings, social gatherings, professional development opportunities, and brand activations.
Key speakers include Australian astronaut at the Australian Space Agency, Katherine Bennell-Pegg; global head of business marketing at TikTok, Sofia Hernandez; New York Times best-selling author of Magic Pill and Stolen Focus: Why You Can’t Pay Attention, Johann Hari; and human rights lawyer Jennifer Robinson, who has been a long-standing member of the legal team defending Julian Assange and WikiLeaks.
TAG APAC managing director, Shane Barr, said TAG’s involvment in this year’s event aligns perfectly with the company’s commitment to supporting industry visionaries and creative innovators. He added: “We’re thrilled to be partnering with SXSW Sydney as their preferred travel provider. At TAG, we specialise in offering tailored, high-end travel services to some of the most influential figures across a range of industries. SXSW aligns seamlessly with our commitment to supporting visionary creators and industry leaders, and we’re excited to bring our expertise to this year’s event, ensuring all travel needs are managed with the highest level of service.”
TAG kicks off the week by hosting a Happy Hour on Monday, 14 October, from 4pm to 6pm at The Private Kitchen, a stunning heritage-listed urban warehouse in the heart of Chippendale. TAG’s hosted panel takes place on 15 October at 11:45am.
Barr continued: “I’m excited to join industry heavyweights for a panel discussion on the latest trends shaping business and leisure travel. This will be a session not to be missed.”
Since its inception in 1988, TAG has revolutionised travel management by delivering bespoke, high-touch services that streamline even the most detailed and complex travel arrangements. TAG provides seamless solutions for clients across the entertainment, corporate and VIP sectors.
With six specialist divisions, corporate, production, touring, events, investment management and private travel, TAG operates from 20 global locations. In the past decade, the company has solidified its leadership in the APAC region, growing its team to more than 150 professionals across offices in Sydney, Melbourne, Gold Coast, Singapore, Wellington and Auckland.
