Are brands marketing luxury wrong? Getty data shows consumer mismatch
There's only so many times we can look at a glass of…
‘Fortune favours the bold’: luxury brand leader Anna Burgdorf departs Flight Centre after 6 years
Time for a pop quiz - who first came up with above…
Andrew Stark reveals Flight Centre’s staff retention rate at brand showcase
Don't worry, the empty seats in the image are for the photo…
Turbulent year wiped $384m off Qantas brand value: Report
Meanwhile, eating tuna at your desk can damage your own personal office…
6 ways travel agencies can build up their brand
We've uncovered the hottest six tips to building up your agency brand.…
Visit Victoria Launches Stunning $3 Million ‘Wander Victoria’ Campaign
Victoria's not just great for getting drunk and embarrassing yourself at international…
Qantas’ brand value flies among world’s top airlines
It'll be a 'money fight' in the Qantas executive boardroom this morning…
Emirates named world’s “most valuable” airline brand
For another year running, the airline's brand has outvalued rivals with the…
NCL refreshes brand with new “Feel Free” message
Norwegian Cruise Line's new brand campaign is urging travellers to "feel free"…
How much do you trust Qantas?
Our national carrier says transparency is the key to maintaining your trust…
Helloworld claims “strong” brand awareness
The travel agency group says results claiming brand awareness at just 11%…
Aussies prompted to tie the knot in Ireland
Tourism Ireland is wasting no time in nabbing the lucrative LGBT wedding…
Starwood launches first new hotel brand in 9 years
Starwood Hotels & Resorts Worldwide will launch a new brand, Tribute, made…
IHG buys Kimpton; Kimpton fans not too thrilled
Following news of accommodation-giant InterContinental Hotels Group (IHG) agreed purchase of US-based…
Accor parks a Pullman in Melbourne
Accor has added a new Melbourne CBD property to its Pullman portfolio,…
Qantas launches 'Feels like home' campaign
Seven months in the making, Qantas has revealed a new soul-stirring brand…
P&O goes retro with new campaign
P&O Cruises has revived a nostalgic childhood favourite to encourage agents to…
Compagnie du Ponant simplifies name
As of today, Compagnie du Ponant is changing its name to PONANT,…
Brand refresh, new logo for TravelManagers
TravelManagers has launched a new brand strategy and logo at its annual…
Helloworld boasts growth but tight-lipped on store tally
Helloworld has claimed that its momentum “continues to build” although its management…
Dubai repositions with unveiling of new brand
The new Dubai brand, unveiled at Arabian Travel Market, will form a…
Qantas brand hangs in balance
Consumers appeared to remain loyal to Qantas in March despite its February…
MAS brand faces tough challenge: expert
Malaysia Airlines must act swiftly to minimise damage to its brand following the…
Amadeus "streamlines" message with new brand campaign
A new logo and brand promise have been unveiled by technology firm…
JTG's Helloworld brand goes corporate
The controversial new Helloworld brand will also be extended to Jetset Travelworld…
