Albo’s on a mission to get China back to its #1 inbound spot
Albo has invited Chinese travellers to come and say g'day! It's not quite as cool as when Paul Hogan did it though.
Tourism Australia flaunts Australia’s ‘unbeatable’ holidays to Brits following Matildas’ loss
Hopefully this will see some good come from the Matildas' loss. But when Bondi is swarmed with Brits we'll know why.
Tourism Australia kicks off Women’s World Cup instalment of ‘Come and Say G’Day’ campaign
Have you got football fever? If not, catch a case with Tourism Australia's campaign. The TW staff are riddled with it.
Tourism Australia invites Chinese travellers to ‘Come and Say G’Day’
The tourists are also being invited to come and say "struth", "crikey", "rippa" and "naur" (or "no" as we call it).
Senior travel delegates visit China to launch ‘Come and Say G’Day’ campaign
Like Jesus and his disciples, senior travel delegates are spreading the good word. Though it's about Australia, not God.
We made a film while everyone else made TikToks: Tourism Australia’s Susan Coghill
Haven't heard enough about Tourism Aus' ad campaign? Get some more insight from your fav travel trade publication.
Short-term inbound tourist numbers took a hit in January
There might have been a dip compared to 2019, but wow there are still a lot tourists in Bondi!
Qantas and Tourism Australia team up for stunning new ad
The flying kangaroo has united with a CGI kangaroo for a nice little promo of this beautiful country of ours.
Analysis: Susan Coghill unpacks Tourism Australia’s biggest ad since 2016
Travel Weekly chats with Tourism Australia's CMO Susan Coghill to glean all the Ruby Roo gossip we can muster. Read the ...
“Ruby the Roo is off to a flying start!”: Industry responds to TA’s new campaign
Tourism Australia’s first global campaign since 2016, "Come and Say G’day", has gone live. Glean insights from indus...
Tourism Australia celebrates borders re-opening with new campaign “Come and Say G’Day”
This latest campaign almost gives Crocodile Dundee a run for its money, however, it lacks a certain pizazz that one can ...