marketing

Are brands marketing luxury wrong? Getty data shows consumer mismatch

There's only so many times we can look at a glass of…

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Women in Travel: G Adventures’ Adelle Clements on shaking up the status quo

There's so many incredible women in the travel industry! If you are…

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Smoothing the customer data journey for travel and hospitality

Whilst giving your data away can be scary, we can all agree…

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Regent Seven Seas Cruises launches sales and marketing solution for agents

An end-to-end marketing solution basically means you won't have to spend so…

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SLC Representation Australia partners with Banyan Group

Travel marketing expert SLC Representation Australia has announced a new partnership with…

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Best friends or frenemies? What is the REAL relationship between sales and marketing?

We can all stop fighting over the corner office because our mothers…

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Fiji Airways announces major sponsorships for 2024

One sponsorship is with the Melbourne Storm, which is odd considering airlines…

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JetBlue reveals new livery to reflect its “industry-disrupting” identity

JetBlue has always used custom designs to honour the people, places and…

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Qantas reunites a real family in latest Feels Like Home TV commercial

Qantas’ Feels Like Home campaign is known for featuring real Australians and…

Dan lake Dan lake

Sky high try: Emirates debuts Rugby World Cup 2023 livery on the A380

Emirates has taken to the skies with its passion for the game…

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Sunshine Coast targets sun-deprived southerners with new Sunshine Moments campaign

It's aimed at shivering Kiwis, Melbournians and Sydney-siders.

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On the cartwalk: A look back at the old, as Air New Zealand launches search for the new

Few things divide popular opinion in NZ like the naming of a…

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Congratulations and celebrations: easyJet announced as partner of Eurovision Song Contest

if you call the ticket hotline, all you will hear is….. the…

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‘Feeling vegretful: The tourism campaign that went from bad to worse

We’re not sure who signed off on the latest tourism campaign for…

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A look behind the scenes of Singapore Airlines’ epic new campaign

Singapore Airlines’ image is one of the most curated in the industry,…

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Revealed: Emirates debuts brand new livery

The distinctive livery of the world’s largest international airline, Emirates, has undergone…

Dan lake Dan lake

New leadership appointment for Tourism Malaysia

Malaysia Tourism has promoted Siti Hadijah Arifin, affectionately known around the industry…

alexandra alexandra

Learn how to appeal to a new age of travellers with this handy e-guide

Travellers are once again beginning to adventure across the globe, but things…

alexandra alexandra

New marketing and PR agency launches with sustainable travel focus

Two senior names in the tourism marketing space have joined forces to…

alexandra alexandra

Travel industry veteran takes “black sheep” approach to help brands navigate COVID landscape

Trish Shepherd, the mastermind behind this new company, has assured us it's…

alexandra alexandra

Darren Wright lands global CMO gig for Flight Centre’s leisure division

“Daz” has climbed a couple of rungs up the Flight Centre ladder…

huntley huntley

GTI appoints new GM of marketing and strategy, snares fresh client

The tourism marketing agency has bounced out of the long weekend and…

huntley huntley

Destination marketing has the power to boost recovery. Here’s how to do it right

As international borders remain closed tight and snap, statewide lockdowns once again…

alexandra alexandra

REVEALED: The secret weapon of all successful travel marketers

Despite what the accompanying image suggests, the "secret weapon" is not a…

alexandra alexandra

How to get your brand in front of buyers, not daydreamers

We get it – targeted advertising is not the sexiest topic. But…

alexandra alexandra

REVEALED: The secret ingredient to razor-sharp targeted ads

As the travel industry bounces back, reaching the right audiences is more…

alexandra alexandra

Destination NSW appoints PwC’s Kathryn Illy as new GM of consumer marketing

Katherine Illy is joining Destination NSW as its new consumer marketing boss.…

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Destination NSW appoints PwC’s Kathryn Illy as new GM of consumer marketing

Katherine Illy is joining Destination NSW as its new consumer marketing boss.…

huntley huntley

Voyages Indigenous Tourism Australia unveils first brand campaign in 10 years

Do you see Uluru as nothing but a big rock? Well, prepare…

huntley huntley

Riviera Travel River Cruises picks new Aussie GSA

Were you in the running to represent Riviera Travel? Well, you can…

alexandra alexandra

NEW WORKSHOP: Learn what travel editors want from the very best

ATTN: PR and marketing folk! Are you looking to flex your copywriting…

alexandra alexandra

Agent gets her mojo back with new domestic focus

Much like Austin Powers (except in a much less sexual way), this…

alexandra alexandra

Visit Sunshine Coast unveils new brand tagline

It’s getting a new CEO, and now Visit Sunshine Coast has a…

huntley huntley

Tourism Australia’s marketing team recognised with prestigious award

While it’s been a tough year for Australia's tourism industry, its lead…

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