Are brands marketing luxury wrong? Getty data shows consumer mismatch
There's only so many times we can look at a glass of…
Women in Travel: G Adventures’ Adelle Clements on shaking up the status quo
There's so many incredible women in the travel industry! If you are…
Smoothing the customer data journey for travel and hospitality
Whilst giving your data away can be scary, we can all agree…
Regent Seven Seas Cruises launches sales and marketing solution for agents
An end-to-end marketing solution basically means you won't have to spend so…
SLC Representation Australia partners with Banyan Group
Travel marketing expert SLC Representation Australia has announced a new partnership with…
From authority to authenticity: why 39% of Aussies are finding travel brands “too generic”
There is a lot of talk on authenticity, but can any of…
‘Lighten up’ – Pauline Hanson defends cartoon mocking $9m Queensland’s Robert Irwin, Bluey tourism campaign
It is a well known fact that telling someone to 'lighten up'…
‘Lighten up’ – Pauline Hanson defends cartoon mocking $9m Queensland’s Robert Irwin, Bluey tourism campaign
It is a well known fact that telling someone to 'lighten up'…
Best friends or frenemies? What is the REAL relationship between sales and marketing?
We can all stop fighting over the corner office because our mothers…
Fiji Airways announces major sponsorships for 2024
One sponsorship is with the Melbourne Storm, which is odd considering airlines…
Where the bloody hell is this? Use of incorrect footage in travel industry on the rise
Fake destination images? Getty out of here!
JetBlue reveals new livery to reflect its “industry-disrupting” identity
JetBlue has always used custom designs to honour the people, places and…
Tearjerking meeting between Paddington Bear and The Queen wins P&O Memorable Moment Award at BAFTAs
Its creators said it will bring tears to the eyes of viewers…
Qantas reunites a real family in latest Feels Like Home TV commercial
Qantas’ Feels Like Home campaign is known for featuring real Australians and…
Sky high try: Emirates debuts Rugby World Cup 2023 livery on the A380
Emirates has taken to the skies with its passion for the game…
Sunshine Coast targets sun-deprived southerners with new Sunshine Moments campaign
It's aimed at shivering Kiwis, Melbournians and Sydney-siders.
On the cartwalk: A look back at the old, as Air New Zealand launches search for the new
Few things divide popular opinion in NZ like the naming of a…
Congratulations and celebrations: easyJet announced as partner of Eurovision Song Contest
if you call the ticket hotline, all you will hear is….. the…
‘Feeling vegretful: The tourism campaign that went from bad to worse
We’re not sure who signed off on the latest tourism campaign for…
A look behind the scenes of Singapore Airlines’ epic new campaign
Singapore Airlines’ image is one of the most curated in the industry,…
Revealed: Emirates debuts brand new livery
The distinctive livery of the world’s largest international airline, Emirates, has undergone…
New leadership appointment for Tourism Malaysia
Malaysia Tourism has promoted Siti Hadijah Arifin, affectionately known around the industry…
Learn how to appeal to a new age of travellers with this handy e-guide
Travellers are once again beginning to adventure across the globe, but things…
New marketing and PR agency launches with sustainable travel focus
Two senior names in the tourism marketing space have joined forces to…
Travel industry veteran takes “black sheep” approach to help brands navigate COVID landscape
Trish Shepherd, the mastermind behind this new company, has assured us it's…
Darren Wright lands global CMO gig for Flight Centre’s leisure division
“Daz” has climbed a couple of rungs up the Flight Centre ladder…
GTI appoints new GM of marketing and strategy, snares fresh client
The tourism marketing agency has bounced out of the long weekend and…
Destination marketing has the power to boost recovery. Here’s how to do it right
As international borders remain closed tight and snap, statewide lockdowns once again…
REVEALED: The secret weapon of all successful travel marketers
Despite what the accompanying image suggests, the "secret weapon" is not a…
How to get your brand in front of buyers, not daydreamers
We get it – targeted advertising is not the sexiest topic. But…
REVEALED: The secret ingredient to razor-sharp targeted ads
As the travel industry bounces back, reaching the right audiences is more…
Destination NSW appoints PwC’s Kathryn Illy as new GM of consumer marketing
Katherine Illy is joining Destination NSW as its new consumer marketing boss.…
Destination NSW appoints PwC’s Kathryn Illy as new GM of consumer marketing
Katherine Illy is joining Destination NSW as its new consumer marketing boss.…
Voyages Indigenous Tourism Australia unveils first brand campaign in 10 years
Do you see Uluru as nothing but a big rock? Well, prepare…
Riviera Travel River Cruises picks new Aussie GSA
Were you in the running to represent Riviera Travel? Well, you can…
NEW WORKSHOP: Learn what travel editors want from the very best
ATTN: PR and marketing folk! Are you looking to flex your copywriting…
Agent gets her mojo back with new domestic focus
Much like Austin Powers (except in a much less sexual way), this…
Visit Sunshine Coast unveils new brand tagline
It’s getting a new CEO, and now Visit Sunshine Coast has a…
Tourism Australia’s marketing team recognised with prestigious award
While it’s been a tough year for Australia's tourism industry, its lead…
Iceland’s wacky tourism campaign encourages you to ‘Let It Out!’ (with the chance for your scream to be heard in Iceland)
With 2020 turning out to be a pretty f**ked year, Iceland’s tourism…