Visit Britain appoints Patricia Yates as interim CEO as Sally Balcombe steps down
Travel Weekly had a chat with Yates to uncover her plans for the UK's destination marketing agency and find out the secr...
Tourism Australia introduces traditional names across major destinations
Australia's destination marketing gurus are introducing a duel-naming approach, to incorporate 60,000+ years of Indigeno...
Enter now to win a trip to South Africa with the ‘Beat Your Bucket’ List campaign!
South African Tourism is encouraging Aussie travellers to beat their bucket lists before they beat them, which sounds eq...
New marketing and PR agency launches with sustainable travel focus
Two senior names in the tourism marketing space have joined forces to launch a new purpose-led player, and you can proba...
“Dust off the good china”: Chris Hemsworth agrees to visit Cowra for a “chinwag” following video campaign
The rural NSW town's delightful 'Get Chris to Cowra' campaign appears to have paid off, with the Hollywood hunk planning...
This tourism ad is so weird and trippy, it’ll have you declaring “WTF did I just watch?”
Did you perhaps take an ecstasy tablet in your misspent youth? Travel Weekly warns this ad could bring it back on 15 yea...
“Do not for one second obsess about perfection”: Catriona Rowntree’s top travel marketing tips
The Getaway host and “Australia’s Most Travelled Woman” was front and centre at Travel DAZE yesterday sharing many...
GTI appoints new GM of marketing and strategy, snares fresh client
The tourism marketing agency has bounced out of the long weekend and into the working week with a couple of big announce...
Destination marketing has the power to boost recovery. Here’s how to do it right
As international borders remain closed tight and snap, statewide lockdowns once again rear their ugly head, destination ...
New Zealand launches brilliant tourism campaign just as it pauses quarantine-free travel from NSW
Tourism New Zealand has suffered some very unfortunate timing with the launch of its new tourism campaign directed at Au...
“F*ck you!”: Robert De Niro teams up with Roger Federer in gorgeously sweary ad for Switzerland Tourism
Federer confirms he can’t act and De Niro confirms he’ll take any job on offer in this unexpectedly wonderful touris...
“Anything but chill”: Tourism Tasmania calls on Aussies to make a winter trip down south
The state's tourism marketing body wants mainlanders to lose their inhibitions and get a little bit weird as the mercury...
Tourism Australia kicks off $5m advertising blitz
Dan Tehan has loosened the government’s purse strings in the hope it will stimulate a much-needed domestic tourism rec...
How an Aussie power couple delivered in spades for Tourism Australia
It turns out Tourism Australia chose well for the celeb faces of its relaunched 'Holiday Here This Year' campaign.
Solomon Islands’ tourism board urges government to reconsider planned Facebook ban
The destination’s government ministers appear to have rocks in their heads, judging by this ridiculous plan.
The tech company changing the game for tourism marketing
Travel data co-op ADARA is doing some pretty nifty things involving "the cloud". Though Travel Weekly understands this l...