travel marketing

Maximise your marketing potential: Showcase Your Brand at Click Frenzy Travel March 2024

Marketing potential not fully maximised? Show off your full power with Click…

Staff Writers Staff Writers

Travel PR and marketing agency GTI nabs B Corp certification

GTI is joining the likes of Intrepid, Young Henry's and Patagonia. As…

Staff Writers Staff Writers

My travel business is doing well. Why do I need to advertise?

Travel is back and one of the challenges facing destinations and travel…

James Harrison James Harrison

How to navigate travel marketing amid uncertain times

The Aussie travel industry has had a rocky past few years. So…

James Harrison James Harrison

Here’s why most data is useless for travel brands

We've learnt about curated data and how it can facilitate the industry…

James Harrison James Harrison

How to master the travel marketing game

Marketing yourself feels a bit foreign for many in the industry, so…

James Harrison James Harrison

Iceland roasts Mark Zuckerberg in witty new tourism campaign, as the tech billionaire even threatens a visit

Iceland has once again proved it’s the master of tourism marketing, unveiling…

huntley huntley

The great recovery: How travel marketers can create dynamic, timely campaigns to drive bookings

Looking to add a bit of zing to your marketing campaigns? Here…

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“Do not for one second obsess about perfection”: Catriona Rowntree’s top travel marketing tips

The Getaway host and “Australia’s Most Travelled Woman” was front and centre…

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New report uncovers how to get more Aussies spending on domestic travel

What appeals most to Aussies about domestic travel? Do 'duty' based tourism…

alexandra alexandra

REVEALED: The secret weapon of all successful travel marketers

Despite what the accompanying image suggests, the "secret weapon" is not a…

alexandra alexandra

New Zealand launches brilliant tourism campaign just as it pauses quarantine-free travel from NSW

Tourism New Zealand has suffered some very unfortunate timing with the launch…

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Tourism Australia urges Aussies to take an epic holiday in new $9m campaign

Australia’s fave power couple are back to spruik the country’s tourism offerings…

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Travel conversations are booming on Twitter. Here’s how brands can capitalise

We've delivered plenty of bang for your buck here with some valuable…

christian christian

Travel industry leaders to share their top marketing tips via new initiative

Keen for some pointers on restoring confidence with the travelling public from…

huntley huntley

Tourism Australia reminds international travellers what’s waiting for them with incredible new ‘8D’ videos

These incredible new vids could also come in handy for agents looking…

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How travel brands can nail their email marketing during COVID-19

Have your email marketing results flatlined or slid since COVID-19 hit? Turn…

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OPINION: It’s an open road to tourism’s return

This blogger highlights the big opportunity that lies ahead for travel marketers…

huntley huntley

Yes, you need to be doing marketing right now

Are you seeking some practical, no-nonsense marketing advice? Well, you can stop…

huntley huntley

How travel marketers can remain engaged and plan for recovery

Are you finding it all too hard in the current climate to…

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Here’s why travel brands should think twice before cutting their marketing spend

Some travel brands may think it is wise to pull their advertising…

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ATTN TRAVEL MARKETERS: There’s a new writing workshop coming to Sydney

Given the amount of crap he receives in his inbox every day,…

huntley huntley

STUDY: How the top travel sites drive web traffic

New research by Amazon has reiterated the importance of travel companies having…

christian christian

OPINION: Three travel marketing trends to drive bookings in 2020

Are you struggling to find some form in the travel marketing game?…

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Astronaut visits six different countries in new INTRO Travel campaign

INTRO Travel has released a new marketing campaign that’s unlike anything Travel…

christian christian

Sustainability at “absolute forefront” of destination marketing success: ADARA

Travel Weekly recently went one-on-one with ADARA's regional sales director. For an…

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Five ways to effectively engage eco-tourists

Struggling to attract the attention of eco-tourists? Well, let this handy guide…

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How the travel industry can make content pay

Struggling to produce content that's bringing in the moolah while still contributing…

huntley huntley

What’s missing from your marketing strategy?

When asked about your marketing strategy, do you fool peers with a…

amybryant amybryant

The best travel marketing campaigns ever

You'll be transported to an idyllic Balinese beach after reading this, all…

Hannah Edensor Hannah Edensor

What Travel Brands Need to Know About Content Marketing

Content marketing for travel brands has lost its touch - but don't…

Hannah Edensor Hannah Edensor