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Partner Content
Travel PR and marketing agency GTI nabs B Corp certification
GTI is joining the likes of Intrepid, Young Henry's and Patagonia. As travel, beer and puffer jacket fans, we approve!
My travel business is doing well. Why do I need to advertise?
Travel is back and one of the challenges facing destinations and travel brands alike is having too much demand. So adver...
How to navigate travel marketing amid uncertain times
The Aussie travel industry has had a rocky past few years. So how can travel marketers navigate this volatile marketing ...
Here’s why most data is useless for travel brands
We've learnt about curated data and how it can facilitate the industry in effectively marketing towards an ideal custome...
How to master the travel marketing game
Marketing yourself feels a bit foreign for many in the industry, so we fished around to see what the key is to dominatin...
“The default is to go back into the closet”: Tourism has an LGBTQIA+ representation problem. Here’s how we fix it
Travel pushes us to open our minds and see things differently. That's what makes working in the travel industry so speci...
Iceland roasts Mark Zuckerberg in witty new tourism campaign, as the tech billionaire even threatens a visit
Iceland has once again proved it’s the master of tourism marketing, unveiling a new ad that spruiks the beauty of the ...
The great recovery: How travel marketers can create dynamic, timely campaigns to drive bookings
Looking to add a bit of zing to your marketing campaigns? Here are three steps you can take without having to dance on s...
“Do not for one second obsess about perfection”: Catriona Rowntree’s top travel marketing tips
The Getaway host and “Australia’s Most Travelled Woman” was front and centre at Travel DAZE yesterday sharing many...
New report uncovers how to get more Aussies spending on domestic travel
What appeals most to Aussies about domestic travel? Do 'duty' based tourism ads really work? Is Chris Hemsworth still pu...
REVEALED: The secret weapon of all successful travel marketers
Despite what the accompanying image suggests, the "secret weapon" is not a bow and arrow or a set of darts. Or is it? Yo...
New Zealand launches brilliant tourism campaign just as it pauses quarantine-free travel from NSW
Tourism New Zealand has suffered some very unfortunate timing with the launch of its new tourism campaign directed at Au...
Tourism Australia urges Aussies to take an epic holiday in new $9m campaign
Australia’s fave power couple are back to spruik the country’s tourism offerings in a big, big way.
Travel conversations are booming on Twitter. Here’s how brands can capitalise
We've delivered plenty of bang for your buck here with some valuable research findings and a few useful travel marketing...
Travel industry leaders to share their top marketing tips via new initiative
Keen for some pointers on restoring confidence with the travelling public from a few industry leaders? Read on…
Tourism Australia reminds international travellers what’s waiting for them with incredible new ‘8D’ videos
These incredible new vids could also come in handy for agents looking to woo some domestic clients.
How travel brands can nail their email marketing during COVID-19
Have your email marketing results flatlined or slid since COVID-19 hit? Turn that trajectory around with this advice-fil...