Maximise your marketing potential: Showcase Your Brand at Click Frenzy Travel March 2024
Marketing potential not fully maximised? Show off your full power with Click…
Travel PR and marketing agency GTI nabs B Corp certification
GTI is joining the likes of Intrepid, Young Henry's and Patagonia. As…
My travel business is doing well. Why do I need to advertise?
Travel is back and one of the challenges facing destinations and travel…
How to navigate travel marketing amid uncertain times
The Aussie travel industry has had a rocky past few years. So…
Here’s why most data is useless for travel brands
We've learnt about curated data and how it can facilitate the industry…
How to master the travel marketing game
Marketing yourself feels a bit foreign for many in the industry, so…
“The default is to go back into the closet”: Tourism has an LGBTQIA+ representation problem. Here’s how we fix it
Travel pushes us to open our minds and see things differently. That's…
Iceland roasts Mark Zuckerberg in witty new tourism campaign, as the tech billionaire even threatens a visit
Iceland has once again proved it’s the master of tourism marketing, unveiling…
The great recovery: How travel marketers can create dynamic, timely campaigns to drive bookings
Looking to add a bit of zing to your marketing campaigns? Here…
“Do not for one second obsess about perfection”: Catriona Rowntree’s top travel marketing tips
The Getaway host and “Australia’s Most Travelled Woman” was front and centre…
New report uncovers how to get more Aussies spending on domestic travel
What appeals most to Aussies about domestic travel? Do 'duty' based tourism…
REVEALED: The secret weapon of all successful travel marketers
Despite what the accompanying image suggests, the "secret weapon" is not a…
New Zealand launches brilliant tourism campaign just as it pauses quarantine-free travel from NSW
Tourism New Zealand has suffered some very unfortunate timing with the launch…
Tourism Australia urges Aussies to take an epic holiday in new $9m campaign
Australia’s fave power couple are back to spruik the country’s tourism offerings…
Travel conversations are booming on Twitter. Here’s how brands can capitalise
We've delivered plenty of bang for your buck here with some valuable…
Travel industry leaders to share their top marketing tips via new initiative
Keen for some pointers on restoring confidence with the travelling public from…
Tourism Australia reminds international travellers what’s waiting for them with incredible new ‘8D’ videos
These incredible new vids could also come in handy for agents looking…
How travel brands can nail their email marketing during COVID-19
Have your email marketing results flatlined or slid since COVID-19 hit? Turn…
OPINION: It’s an open road to tourism’s return
This blogger highlights the big opportunity that lies ahead for travel marketers…
Yes, you need to be doing marketing right now
Are you seeking some practical, no-nonsense marketing advice? Well, you can stop…
How travel marketers can remain engaged and plan for recovery
Are you finding it all too hard in the current climate to…
Here’s why travel brands should think twice before cutting their marketing spend
Some travel brands may think it is wise to pull their advertising…
ATTN TRAVEL MARKETERS: There’s a new writing workshop coming to Sydney
Given the amount of crap he receives in his inbox every day,…
STUDY: How the top travel sites drive web traffic
New research by Amazon has reiterated the importance of travel companies having…
OPINION: Three travel marketing trends to drive bookings in 2020
Are you struggling to find some form in the travel marketing game?…
Astronaut visits six different countries in new INTRO Travel campaign
INTRO Travel has released a new marketing campaign that’s unlike anything Travel…
Sustainability at “absolute forefront” of destination marketing success: ADARA
Travel Weekly recently went one-on-one with ADARA's regional sales director. For an…
Five ways to effectively engage eco-tourists
Struggling to attract the attention of eco-tourists? Well, let this handy guide…
How the travel industry can make content pay
Struggling to produce content that's bringing in the moolah while still contributing…
What’s missing from your marketing strategy?
When asked about your marketing strategy, do you fool peers with a…
The best travel marketing campaigns ever
You'll be transported to an idyllic Balinese beach after reading this, all…
What Travel Brands Need to Know About Content Marketing
Content marketing for travel brands has lost its touch - but don't…