Tahiti Tourisme launches new ‘Follow Your Feelings’ campaign

Tahiti Tourisme, in partnership with Circul8, has launched its new campaign, ‘Follow Your Feelings’, across digital, social, and owned channels.

The campaign invites viewers to visit the many different islands that make up The Islands of Tahiti and be guided by the many feelings that the uniquely diverse landscape and welcoming culture evokes.

Conceived and produced by Circul8, and directed by Ethan Mclean, the campaign takes viewers on an emotional journey across The Islands of Tahiti, revealing the contrasts of excitement, serenity, romance, and connection that can be felt by travellers as they experience the contrasts of the landscape and the local way of life.

Featuring the iconic scenes The Islands of Tahiti are well known for: luxurious overwater bungalows on crystal lagoons framed by lush green mountains, plus scenes from the less well known islands such as Nuku Hiva and Rurutu showing the incredible range of sights and experiences available from dramatic cliff side caves to authentic tribal horse riders, the film captures the full journey of feelings visitors can embark on.

The film communicates the breathtaking sense of connection between all things in The Islands of Tahiti, a feeling the locals call ‘Mana’, a feeling that visitors can experience as they open their hearts to this truly unique world.

The campaign’s brand videos and portfolio of digital assets will be rolled out globally over the coming months and supported with marketing and PR activities to further awareness and consideration of the destination amongst travellers. The campaign is an extension of the brand’s Feel Treasured platform, which was launched by Circul8 in mid-2021 upon the country’s borders reopening post-Covid. It comes at a time of record growth for the destination, with a focus on diversifying visitation to different islands beyond the well-known Bora Bora, Tahiti and Moorea.

“We are delighted to launch another global campaign for Tahiti Tourisme,” Circul8 founder and managing director, Alana Stocks, said. “The Feel Treasured platform we created continues to evolve and provide the springboard for creative storytelling. The Follow Your Feelings campaign and film beautifully showcases the many different archipelagoes of The Islands of Tahiti.”
and captures the essence of ‘Mana’ that visitors will feel everywhere.”

“This campaign is about sharing the soul of our islands – the emotions, the experiences, and the deep sense of wonder that make The Islands of Tahiti extraordinary,” Tahiti Tourisme CEO, Jean-Marc Mocellin, said. “We invite travelers to fully immerse themselves in our breathtaking landscapes and the powerful spirit that flows through every shore, valley, and lagoon. Whether it’s the pulse of adventure – horseriding on the beaches of Nuku Hiva, exploring the cliff caves of Rurutu – or the quiet serenity of a Bora Bora sunset, the Mana here is undeniable. Each island has its own rhythm, its own story to share, and through this journey, we hope visitors not only discover Tahiti but also a deeper connection within themselves.”

“As a B Corp-certified agency, Circul8 is proud to partner with destinations like The Islands of Tahiti that align with our values and are committed to inclusive and sustainable tourism,” Alana Stocks added.

Circul8 was appointed as the global creative agency for Tahiti Tourisme in 2019 following a competitive international pitch. Led by Stocks, its award-winning team of creatives aims to build brands, campaigns and digital products that enrich lives and make a positive difference to the planet.

Nouvelle Vague will roll out the ‘Follow Your Feelings’ campaign in Australia across digital, social and owned channels.