Sydney creative agency Circul8 has been reappointed to lead the global creative account for Tahiti Tourisme following a competitive international review.
The appointment extends a six-year partnership that evolved The Islands of Tahiti’s global positioning beyond a traditional honeymoon destination.
Since 2020, Circul8 has created a number of targeted campaigns in partnership with Tahiti Tourism, with diving, sailing, Tahitian guesthouses, vacation rentals and LGBTQ+ travellers contributing to audience diversification.
As a result, the Islands of Tahiti recorded record overall visitor numbers in 2023, 2024 and 2025. The collaboration also received two Pacific Asia Travel Association (PATA) Gold Awards.
CEO of Tahiti Tourisme Vaihere Lissant said that the campaigns contributed significantly to the growth of sustainable tourism.
“We are delighted to reappoint Circul8 for the next phase of our global tourism development strategy. Together, we will invite visitors to immerse themselves in the beauty and safety The Islands of Tahiti are known for, while also promoting the culture and stewardship of our pristine natural environment,” she said.
Circul8 founder and CEO Alana Stocks said the reappointment was a proud moment for the agency.
“We are delighted to continue our successful partnership with Tahiti Tourisme. This is a wonderful testament to the quality of the work our team has produced, the results we have achieved and, importantly, the relationships we have built.
“As a B Corp agency, we are committed to helping amplify brands and organisations that are doing something positive for the world. The Islands of Tahiti are a shining example of how tourism can be inclusive, sustainable and beneficial for all,” Stocks said.
A fresh two-year global campaign is currently under development, set to launch in 2027. It will build on the Islands of Tahiti’s authentic culture, natural beauty and luxury offerings, with sustainability deeply embedded in everyday life.
