Tauck has introduced ‘Roam by Tauck’, a new brand for travellers in their 40s and 50s offering small-group itineraries with an engaging balance of flexibility, active journeys, and signature experiences.
Roam by Tauck debuts 12 itineraries across six continents by 2027, with at least five journeys set to launch in 2026. The new brand was previewed yesterday at a special event during Virtuoso Travel Week in Las Vegas, which was attended by several Australian travel advisors.
“As we embark on our second century, we’re thrilled to launch our new brand. Roam by Tauck represents a natural evolution of what we’ve always believed: travel has the power to enrich, restore, and transform,” Tauck CEO, Jennifer Tombaugh, said.
“The new brand name, Roam by Tauck, intentionally evokes exploration, freedom, and the pleasure of discovery designed for a new generation of Tauck guests. The inclusion of ‘by Tauck’ is also a nod to our 100-year legacy and our commitment to relentless innovation, unique access, and trusted expertise.”
Itineraries range from five to 11 nights to fit a variety of lifestyles and vacation windows. Available by land, river, and small ship, Roam by Tauck tours will be revealed and open for booking before the end of the year, with first departures set for August 2026.
“Premium pricing for Roam by Tauck will be comparable to the company’s higher-end offerings, designed for a younger luxury traveller seeking more flexibility and adventure,” Tombaugh added.
“Roam by Tauck offers itineraries that will undoubtedly be very well received in our region,” Tauck managing director Australia, David Clark, said.
“We know that our travellers prefer smaller groups, and our new brand meets a gap in the market. A high-end travel product of this nature that offers the flexibility to personalise, with signature experiences and, importantly, has active options, will be particularly attractive to our Australian travellers in their 40s and 50s. It’s inspiring to launch an innovative travel brand in Tauck’s 100th anniversary year.”
Roam by Tauck experience
This new brand from Tauck is thoughtfully designed around the pace and preferences of a younger luxury guest, whilst still drawing on Tauck’s century of travel expertise. As with every Tauck journey, Roam features exceptional accommodations, expert guidance, and exclusive access to places and experiences. Key features of Roam by Tauck:
- VIP access and signature moments –Similar to Tauck’s flagship brand, Roam by Tauck guests can enjoy experiences that are difficult to arrange independently, such as soaring in a balloon above the pyramids of Teotihuacan, dining inside a private Gastronomic Society in San Sebastian, canoeing beneath Dordogne’s castles, or hiking through vineyards to a private wine tasting in Portugal’s Douro Valley. Designed for small groups of around 16 guests, each journey features can’t-miss moments that inspire lasting stories.
- Less structure, more choice -Following a distinctive “half-on, half-off” philosophy, Roam by Tauck’s itineraries feature thoughtfully planned signature experiences, balanced with abundant time to explore or unwind independently. With a focus on curated optional excursions, and choice of discovery, each day offers the flexibility to personalise the experience.
- More active by design – Every Roam journey includes at least one hallmark physical experience, such as whitewater kayaking in Bratislava, or hiking the Paiva Walkways and Arouca Bridge in Portugal. Additional active options, including guided mountain biking, water or coastal excursions, and nature treks to hidden gems, are woven throughout each journey.
- More time for relaxation and reward – Roam travellers enjoy more leisurely mornings, extended evenings, and access to luxury spa and wellness amenities. Whether it’s a relaxed gourmet breakfast or a retreat-like overnight stay in a countryside inn, the pacing of Roam by Tauck invites moments of stillness and reset. Stays of three to four nights at each property are built into every trip, ensuring guests can fully unpack, unwind, and savor their surroundings.
Avid food and wine enthusiasts, Roam by Tauck guests have refined tastes and value both guided insider access and the independence to wander off the beaten path.
“Because these guests lead busy, high-pace lives, they’re looking to indulge in a way that feels seamless and not over-scheduled,” Tombaugh concluded. “Roam by Tauck meets these expectations by blending luxurious stays, signature moments, and active opportunities with ample free time for guests to explore, savor, and recharge on their terms.”
