Travalyst, the not-for-profit sustainable travel organisation set up by Prince Harry, The Duke of Sussex, has welcomed Amadeus to its coalition.
Amadeus is a global travel technology company with more than 16,000 employees worldwide, and headquartered in Madrid, working in over 190 countries.
Its technology platforms power hundreds of consumer-facing travel companies that millions of travellers and thousands of travel agents interact with on a daily basis through the broad range of its technology offering.
Amadeus becomes Travalyst’s eighth partner (alongside Booking.com, Expedia Group, Google, Skyscanner, Tripadvisor, Trip.com Group, and Visa).
“Amadeus is an important partner for us strategically and an ideal company to join the coalition at this stage in our journey,” CEO of Travalyst, Sally Davey, said.
“The partnership with Amadeus brings us significant reach within the travel industry and agent community, allowing us to embed our strategy and frameworks more deeply.
“This is going to be a significant step forward, making it easier for the industry and its consumers to bring sustainable travel into the mainstream.”
In conjunction with its coalition partners, Travalyst is developing a framework of shared principles and preferred methodology for reporting sustainability – focusing initially on aviation and accommodation – which has begun to be implemented by some of Travalyst’s travel distribution partners.
“Amadeus is fully aligned with the stated mission of the Travalyst coalition to help travellers to make sustainable travel choices,” Lucas Bobes, group environmental officer & head of ESG reporting at Amadeus.
“We are building together towards a uniform sustainability framework that is consistent, credible, and easy to understand for both travel providers and consumers.
“We are confident that our technology and network will further facilitate meaningful impact and lasting change.”
Featured Image: Prince Harry speaking at the launch of Travalyst (YouTube/The Royal Family)
