B2B travel platform TBO has re-signed with hotel data specialist Vervotech to improve how hotel inventory is matched and displayed across its global distribution network, as the company manages growing complexity following its stock market listing.
The deal addresses a common headache in travel distribution: when the same property appears differently across multiple supplier feeds – under different names, formats, or languages – it creates duplicate listings and inconsistent content that can affect search results and booking accuracy. Vervotech’s AI-powered tools work to reconcile those discrepancies, ensuring a hotel shows up once, correctly, regardless of which supplier it came from.
For a platform operating at TBO’s scale, the challenge is significant. Since listing, the company has expanded into new markets and added substantially to the number of suppliers feeding into its system, increasing both the volume and variety of incoming data. That growth has put pressure on the underlying infrastructure needed to keep inventory clean and consistent across regions.
The renewed partnership aims to bring more structure to that process – improving how hotel records are matched across sources, reducing duplication, and standardising content across multiple languages and regional variations.
“Consistency in hotel data is fundamental to how we operate,” TBO co-founder and joint managing director Gaurav Bhatnagar said. “Re-engaging with Vervotech allows us to work with a partner that understands both the scale and complexity involved. This collaboration aligns with our vision of building a more consistent and dependable distribution platform.”
Vervotech founder and CEO Sanjay Ghare said both companies shared a similar approach to the challenges of distribution at scale. “This collaboration enables us to address data challenges with greater clarity while continuing to deliver reliable outcomes for partners and customers,” he said.
The two companies have worked together before, making this a renewal rather than a new arrangement. Financial terms were not disclosed.
