The great thing about my job is… continually adapting the way we do things to ensure we are delivering a premium event.
The challenge for industry is… to be as innovative and proactive as possible in delivering events that surpass expectations.
My greatest achievement is… becoming an exhibition director – I had aspired for years to be one and have loved the role for the last six years.
The biggest thing in MICE this year will be… our ability to adapt, change and embrace a range of new technologies to enhance what we do.
I try to relax by… spending time with my children – it’s not particularly relaxing but it’s good for the soul.
I don’t understand why… I never, ever get to the end of my to-do list – no matter how late I work.
Currently the album playing on my iPod is… 21 by Adele.
My favourite venue is… the Stockholm Messe – a great flexible space with bags of style.
I am scared to death of… frogs.
I can’t live without… my morning latte.
Blackberry or iPhone… iPhone.
I really wish I had… more time and more patience with my children.
If I could invite four people to a dinner party, they’d be… Hugh Jackman, Hugh Jackman, Hugh Jackman and Hugh Jackman.
