The Hoxton, Florence has officially opened, marking the brand’s second hotel in Italy, following the launch of The Hoxton, Rome in 2021.
Set in the heart of the historic centre, The Hoxton, Florence has 161 rooms split across two buildings. It also has a 16th century late-Renaissance palazzo with its original facade and impressive vaulted arcade, and a 1980s Andrea Branzi-designed building that serves as a modernist juxtaposition with its timber slatted facade and minimal, linear architecture.
Hotel features
- Alassio – a coastal-inspired Italian restaurant
- Enoteca Violetta – a vibrant laidback wine bar, a sprawling courtyard, dedicated event spaces
- House – a self-contained 3-bedroom apartment with its own private entrance and living space, perfect for families and groups of friends
A stone’s throw from galleries, boutiques and bakeries and moments away from iconic landmarks such as the Duomo, Uffizi Gallery, and the Fortezza da Basso, The Hoxton’s new Florentine home is in prime location for locals and visitors to discover the best of the city.
Hotel design
The award-winning AIME Studios, responsible for the design and interiors, have carefully transformed the hotel which was originally built during Florence’s late Renaissance era for the esteemed Ricasoli family. Preserving its rich history, the building features iconic Renaissance elements such as an outdoor arcade encircling the courtyard, lime-washed walls, and original frescoes dating back to 1611. The contrasting buildings celebrate historical grandeur and the evolution of Florentine glamour, with a mix of vibrant colours, bold patterns, and opulent finishes. Spaces are adorned with bespoke designs and expertly curated vintage pieces, championing unique Italian craftsmanship layered with home comforts.
Hotel rooms
The hotel’s bedrooms are split across the two buildings with unique design schemes to reflect each and are connected by a lush, landscaped courtyard complete with a showstopping fountain which also serves as an outdoor dining area.
In the main building, the bedrooms bring to life a modern reinterpretation of the Renaissance movement whilst introducing mid-century Italian influences. Embracing the building’s original structure, some rooms boast views of the iconic Duomo whilst some have large terraces with outdoor bathtubs. Others are dual level with a spacious lounge and spiral staircase. The colour palette is inspired by the tricolour marbles of the Duomo and the headboard was inspired by the facade of the Santo Spirito church. Striking flamestitch motifs can be found on the curtain edges and corridor carpets, with a nod to the Medici family who influenced its creation.
The Branzi building was designed by Florentine architect & designer Andrea Branzi, founder of Archizoom. This building is a contrast to its historic neighbour, drawing on inspiration from the Archizoom design narratives, the rooms are a celebration of bold, bright colours, clashing prints and exotic materials with standout pieces including asymmetrical colour blocked wardrobes and monochrome striped table lamps.
House category
The hotel introduces a brand new “House” category – the first of its kind for The Hoxton. This is a self-contained 3-bedroom, 4-bathroom apartment with its own state-of-the-art kitchen, dining area, homey lounge, outdoor terrace and complete with a private entrance. Ideal for families and groups seeking an extra special home-away-from-home, with exclusive perks including welcome treats from the best local suppliers and a dedicated House Manager, available via Whatsapp.
Alassio
Alassio specialises in Mediterranean plates and classic comfort-food dishes that evoke nostalgia, inspired by the coastal food of the Italian riviera, with a hint of Ligurian influence. With a summer mindset, Alassio is all about long lazy lunches and dinners with friends, all washed down with vibrant and fruity cocktails.
The menu features slow breakfast options like Necci Chestnut Pancakes and Avocado Schiacciata, to larger plates like Girella Ravioli with red mullet and Focaccia Alassio with grilled zucchini and tuna tartare. In the evening, sharable dishes like Pork Tomahawk and The Alassio Platter showcase seafood delicacies. For dessert, the showstopper Tiramisu is a must-try. The bar serves a range of drinks from barista-made coffees and fresh juices to colourful cocktails like the Capperi Martini and the Mediterranean Negroni.
The interiors are a nod to the beachside town of Alassio, with vaulted ceilings, Italian artwork, vintage posters, Murano chandeliers, and mixed marbles. Guests can enjoy the open kitchen and cosy spaces, including a 50-cover cobbled courtyard perfect for sunny outdoor dining.
Enoteca Violeta
Enoteca Violetta is a laidback, neighbourhood wine bar offering a diverse wine list that features both local and international selections. Highlights include Champagne Larmandier Bernier, Pascal Cotat’s Sancerre, and Australian Yarra Yering Pinot Noir, alongside natural wines like Solouva’s Franciacorta Brut and Emidio Pepe’s Trebbiano D’Abruzzo.
The bar also serves Italian snacks, including Panisse Frites, Rice Suppli Marinara, and Crispy Potato Mille Feuille, as well as a selection of local and European cheeses and cured meats. Aperitivo Hour starts at 5pm, with a selection of sumptuous snacks to complement drinks.
The interior boasts a stunning six-meter bar, original artwork, and floor-to-ceiling wine cupboards, creating a cosy, atmospheric setting. Nestled beneath Enoteca Violetta is a hidden gem – La Riserva – an exclusive tavern in the basement for private dining, tastings and masterclasses.
Local partners
The Hoxton always prioritises community engagement and connection and by focusing on building and strengthening relationships with their neighbours and locals, creating a unique and authentic experience for their guests too.
The Hoxton Florence supports and celebrates the local community through initiatives including Hox Gallery, a dedicated space to showcase new talent, which opens in partnership with expert curator NUMEROVENTI who brings some of the best emerging artists to the space.
The ‘Best Of’ shop, available in the lobby, as well as the usual Hox Shop offering houses a collection of specially curated items such as exclusively designed tees from Magarchivio, alongside a pop-up shop in the Lobby, apparel from Natyf and candles from Cereitaliane.
For The Hoxton, Florence’s four-legged guests, local partners have been carefully selected to provide sustainable and design-led items such as luxury beds from Vanity Pet, bowls from Muso Nero and tasty treats from Hygge Dog, ensuring the ultimate VIP treatment.
Guests can take advantage of complimentary Sergio Bianchi bikes to explore the city and special ‘mates rates’ at Yoga Garage and Anytime Fitness. Weekly runs with Runners of Florence also take place starting at The Hoxton, including a complimentary light breakfast and post-run fruits.
Event Spaces
Two dedicated event spaces offer contrasting atmospheres to suit all occasions and events. A 90 sqm moody vaulted wine cellar – La Riserva – in the basement has two connecting rooms and a feature bar. Up top, a 130 sqm shaded rooftop terrace is reserved for private hire, complete with its own bar and panoramic views across the city. The courtyard is also available for private hire and offers a striking open-air space for special events, such as fashion shows and weddings.
The good rate
To reward guests who choose to travel more sustainably whilst staying at two or more Hox hotels, The Hoxton takes £20/$20/€20 off the room rate at each location booked as part of a multi-Hox trip navigated by rail. With regular trains between Rome and Florence taking around 1.5 hours, it is the perfect excuse to explore more of Italy and take an extended break.
