As tech takes up an ever-increasing role in travel, it’s crucial for agents stay up to date on the latest developments.
See also: How can we protect agents against tech developments?
We’ve become obsessed with keeping ourselves (and you) up to date with the latest trends and developments governing the ways our industry interacts with new technology.
So we’re tickled pink with the new Emerging Technology Report released by the tech-savvy folk over at Sabre Labs.
The 2018 report has singled out automation, authenticity and blockchain as three major areas we need to be looking at right now.
“Increasingly, people are coming to understand that the travel business is really a technology business,” said Philip Likens, director of Sabre Labs.
“Even the simplest journey generates huge amounts of data.”
“Collecting, indexing and understanding that data – and how we apply that understanding to improve every traveler’s experience – is what will drive real innovation across the entire travel ecosystem.”
“Whether it is A.I. and machine learning to automate and optimize tasks, the counter-intuitive ability to deliver authentic experiences digitally, or using new protocols (such as distributed ledgers) so a traveler can head to the airport and leave their wallet and ID at home – on purpose – tech is going to reshape the travel experience.”
Kindly, Sabre has unpacked these three themes to help us get our heads around them.
Automation
Automation is not a new idea.
However, advancements in A.I. and machine learning offer the potential for step-changes in how we may be served in our digital environment.
Awareness and cognitive capacity for machines suggest a huge range of opportunities for those serving the travel space to completely rethink when and what to sell, how to staff and operate their businesses, and how to anticipate and exceed their own customers’ needs.
Authenticity
In our current age, trust is in low supply – so authenticity and authentic experiences are more valuable than ever.
At the same time, businesses increasingly need to rely on technology and digitization to interact with their customers at scale.
But is technology in tension with authenticity?
Is digital the enemy of the real?
And how can we reconcile augmented and virtual realities with authenticity?
Blockchain
Huge volatility in the price of cryptocurrencies has been dominating headlines but serve to overshadow the value in the underlying blockchain technology.
Separating crypto hype from the actual potential of distributed ledger technology – which enable secure, “trustless” transactions to take place – can be hard to do.
But there is significant promise for blockchain as it relates to travel, not the least of which is this: imagine heading off on a round-the-world trip without having to bring your passport or wallet.
