What do an actress, a singer, a photojournalist and a chef all have in common?
Well, they’re all part of Helloworld’s new Instagram campaign, rallying together to capture special moments that inspire travel.
Each of these characters are Instagram influencers participating in the world first #helloworldRELAY on September 27 to curate a visual story about global destinations, and get people’s wanderlust going.
Helloworld announced earlier this month that it is marking the United Nations World Tourism Day on September 27 2015 with an innovative social media initiative, hence the hashtag, and we personally can’t wait to meet the cool kids behind the Instagram goodness.
Helloworld has teamed up with 15 unique influential Instagrammers that will include Isabelle Cornish, Erin Holland, Laura Dundovic, Ben Lowy, Lauren Bath, Jewels Lynch, Garry Norris, Gavin Pickford, Geneva Vanderzeil, Caitlyn Paterson, Pauly Vella, Emma Lucey, Colin Roberts, Alex Moorehead and Steve Oates.
As the sun rises in each destination on World Tourism Day, the Instagrammers will commence posting images until the sun sets in their location. The party kicks off at sunrise in Samoa, the westernmost point of the earth, and unfurls across the world like a Mexican wave until it finishes at sunset in the Cook Islands 36 hours later.
The line-up of Instagrammers so far includes:
@garry_norris in Apia, Samoa (124,000 followers)
Gold Coast photographer and Instagrammer, Garry Norris, will have the honour of posting the first shot in the #helloworldRELAY when the sun rises in Samoa. His mission is to bring to life the rich culture of the island nation, famous for its rugged sea cliffs, lush rainforests and plunging waterfalls.
@isabellecornish in Machu Picchu, Peru (187,000 followers)
Australian actress Isabelle Cornish will take on the challenge of UNESCO World Heritage site Machu Picchu with Geckos Adventures. A bucket list trip for many travellers, her journey will finish in Cusco 12 hours later as the sun sets.
35mm selfies are allowed …only in mexico
A photo posted by Isabelle Cornish (@isabellecornish) on
@erinvholland in Amilla Fushi, Maldives (154,000 followers)
Singer, model and TV host, Erin Holland, will have plenty of picture perfect moments in the Maldives. Located in the UNESCO World Biosphere Reserve of Baa Atoll, Amilla Luxury Resort will provide the backdrop for iconic shots of azure blue waters and powder white beaches the Maldives is famous for.
@lauradundovic in Monaco (75,200 followers )
Exploring the glamour of Monaco won’t be a stretch for actress, model and former Miss Universe Australia Laura Dundovic, who will arrive via helicopter. At just over two square kilometres, Laura will be able to showcase the whole country, from a formula 1 race track to a harbour full of super yachts.
A photo posted by LAURA DUNDOVIC (@lauradundovic) on
@benlowy in Dehli, India (189,000 followers)
Best known for his reportage in conflict zones such as Iraq and Afghanistan, American photojournalist Ben Lowy, is taking on the megacity of Delhi thanks to Intrepid Travel. Ben is a champion of iPhone photography, so look forward to his exploration of the chaotic bazaars and captivating ruins that have left their mark on the city.
@laurenepbath in Nizwa, Oman (422,000 followers)
Australia’s first professional Instagrammer and travel photographer, Lauren Bath will showcase the natural beauty of Oman. Her travels will take her from sunrise at Jebel Shams or ‘Sun Mountain’ – the highest point on the Arabian peninsula – to the Sultanate’s old capital of Nizwa, on to the fascinating pottery town of Bahla, before winding down the day in one of Oman’s most charming villages, Misfah Al Abreeyan.
A photo posted by Lauren Bath (@laurenepbath) on
@caitlynpaterson in Singapore (304,000 followers)
Caitlyn Paterson will weave her way through the streets of Singapore and shine new light on this strangely wonderful city of contrasts. The Australian actress and model will illustrate through images the rich culture, impressive architecture and range of diverse experiences available in the ‘city in a garden’.
@paulyvella on Hawai‘i Island, Hawai‘i (297,000 followers)
Poised for adventure, Australian landscape photographer Pauly Vella will capture the natural beauty of Hawai‘i Island. Nicknamed the “Big Island” and nearly twice as large as all of the other Hawaiian Islands combined, you’ll find all but two of the world’s climatic zones within this island’s shores as well as Hawai‘i’s only active volcano. From lava tubes to waterfalls to white sandy beaches, Pauly will show you the power of Mother Nature.
A photo posted by Pauly Vella (@paulyvella) on
@gavman18 in Cape Town, South Africa (135,000 followers)
Cape Town will be brought to life in the #helloworldRELAY by South African native, Gavin Pickford, as he creates magical moments that show the rich heritage and colourful culture of the city. Known for his love of chasing the light, Gavin’s sunrise and sunset shots should not be missed.
@emmalucey in Vanuatu (66,800 followers)
Travel blogger, Emma Lucey, will share candid snaps of Vanuatu, a country rebuilding itself post-cyclone Pam. Witness their recovery and garner insights into island life, from powder white sandy beaches to traditional ceremonial sites and ancient customs that have transcended time.
Rose early, shot the stars, danced at sunrise ???? shooting up the coast with the #LumixGX8
A photo posted by Emma Lucey (@emmalucey) on
@apairandaspare in Hong Kong (135,000 followers)
Blogger and author Geneva Vanderzeil will share her second home with the world, Hong Kong. Follow Geneva as she uncovers corners of the bustling city that only the locals know and discover the melting-pot of cultures that makes Hong Kong so unique and diverse.
@jewelszee in Lord Howe Island, Australia (101,000 followers)
Nature-loving Instagrammer, Jewels Lynch, will capture the pristine paradise of Lord Howe Island. Jewels will swim with turtles and uncover the secret life of the land lobster, found only on Lord Howe Island.
Happy Monday folks! ???????? Be the star that you truly are today and shine bright! XO
A photo posted by Jewels (@jewelszee) on
@thegoodly in Wales, Britain (109,000 followers)
Take a trip through Wales via the lens of Berkshire based photographer Colin Roberts as he seeks out hidden waterfalls, fern-filled gorges and spectacular mountain ranges in the Brecon Beacons National Park. He will also find out why Wales lays claim to being the castle capital of the world, including a 1000 year old fortress in the heart of Cardiff.
@atmoorehead in South West England, Britain (186,000 followers)
See South West England through the eyes of Devon photographer, Alex Moorehead, home to the famous surf coast of Cornwall, ancient Roman baths in Bath and iconic Glastonbury festival.
@wilde_oates in Scotland, Britain (127,000 followers )
Mobile photographer Steve Oates will tour Loch Lomond and the Trossachs National Park, Scotland’s first National Park and home to rolling mountains, ancient lochs, sparkling rivers and dense woodland. He will then make the short 30-kilometre trip to the bustling, sassy Scottish city of Glasgow, rich with arts, culture and architecture.
Each helloworld influencer will host an Instagram meet up (insta-meet) as part of the #helloworldRELAY for two hours during World Tourism Day, inviting other social media enthusiasts and travellers to get involved at each location. More information about the Instagram meet ups will be available on the #helloworldRELAY website from mid- September.
To be part of the RELAY follow @helloworldAU on Instagram, Facebook and Twitter or go online at relay.helloworld.com.au or simply search #helloworldRELAY.
