Ticketek has announced Suncorp Stadium in Brisbane as Australia’s first sport and entertainment stadium to offer contactless tickets on iPhone and Apple Watch.
Customers will be able to easily and securely add their contactless tickets to Apple Wallet in a single touch. At the stadium, fans can simply hold their iPhone or Apple Watch up near the turnstile’s reader and their ticket automatically presents for fast, hassle-free entry.
Fans will also receive a push notification when they arrive at the venue for further convenience, allowing them to quickly access their tickets for streamlined entry.
This leading-edge technology will debut at Suncorp Stadium on Saturday 1 June when the Queensland Reds host the Jaguares in the Super Rugby, followed by State of Origin Game One on Wednesday 5 June.
Ticketek’s chief operating officer and head of ticketing, Cameron Hoy, said the integration with Apple Wallet contactless tickets is a game-changer for the industry.
“The introduction of tap-and-go tickets on iPhone and Apple Watch is a ground-breaking move away from traditional ticketing barcodes and scanning technologies, designed to enhance both customer usability and event operations,” he said.
“This is the most personalised, frictionless and secure ticketing experience Ticketek has ever delivered.”
AEG Ogden’s chief operating officer, Rod Pilbeam, said: “We are proud to be the first venue in Australia to offer this innovative technology for our customers through our ticketing partner Ticketek.
“The contactless benefits extend beyond the turnstile, with fans also able to use Apple Pay to purchase food, drinks and merchandise throughout the stadium.”
Contactless tickets on iPhone and Apple Watch will be rolled out to further venues across Australia in the coming months, and is part of Ticketek’s wider integration with Apple Pay that will soon be available across Ticketek’s digital sales channels.
