Toga Hotels has rebadged 17 Medina properties as Adina Apartment Hotels as it looks to streamline its branding across Australia and Europe.
Making the announcement last week, Toga also rebranded four Medina Apartment Hotels to Medina Serviced Apartments to “simplify” its branding for guests.
“By creating a distinction between Medina Serviced Apartments and Adina Apartment Hotels, Toga Hotels [can] offer guests strong and distinct brands,” the group said in a statement.
Toga’s four Medina Serviced Apartments will continue to operate as serviced apartments, while Adina Apartment Hotels will remain Toga’s full hotel service apartment style accommodation.
Describing the rebranding as an exciting time for Toga, chief executive Rachel Argaman said the move was a “clear” transition for the hotel group.
“Our group is looking to the future of our apartment hotel brands and the ongoing accommodation needs of our guests,” she said.
