Tourism and Events Moreton Bay is doubling down on the visiting friends and family (VFR) market from across the ditch with the launch Kiwi Cuzzy Guide aimed at the 25,000 New Zealanders calling the area home.
The Kiwi Cuzzy Guide to Moreton Bay is a practical resource designed to equip local SE Queensland residents with the tools to host visiting friends and family and ultimately drive footfall to local tourism operators and experiences.
The guide was officially launched in Wellington, New Zealand, on Saturday as part of a broader program of in-market activity, including the ANZAC Day NRL clash between the Dolphins and the Warriors. Tourism and Events Moreton Bay also hosted a Moreton Bay showcase event, bringing together key trade and media representatives to build awareness of the region and its tourism offering.
Attendees were given a taste of Moreton Bay, with local food and beverages – including the region’s iconic Moreton Bay bugs – showcasing the destination’s culinary appeal alongside the Dolphins’ presence on the ground.
This follows a series of recent trade engagements across New Zealand, including targeted agent training, ensuring Moreton Bay remains front of mind with those responsible for converting travel demand.
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“As global conditions continue to shift, we’re seeing more travellers prioritise destinations that are closer to home, easy to access and offer strong value,” Tourism and Events Moreton Bay CEO Luke Edwards said.
“While the VFR market from New Zealand is significant, it has traditionally been underleveraged by destination marketing organisations. For Moreton Bay, it represents a clear opportunity to drive meaningful economic impact.
“The VFR market is a key opportunity for Moreton Bay. When people visit friends and family, they stay longer, explore more and are more likely to engage with local businesses and experiences.
“The Kiwi Cuzzy Guide is a simple but effective tool that empowers our community to play a role in the visitor economy.
“Our role is to create demand and keep Moreton Bay front of mind in key markets like New Zealand. By combining targeted international activity with local engagement, we’re creating a clear pathway from awareness through to visitation and spend within the region.”
The guide showcases a range of experiences across Moreton Bay – from coastal dining and marine encounters to hinterland escapes and agritourism, through to major events such as the Jetty2Jetty Marathon and Abbey Medieval Festival – encouraging visitors to extend their stay and explore more of the region.
The Kiwi Cuzzy Guide is available at Visitor Information Centres across Moreton Bay and online via the Visit Moreton Bay website, supported by a targeted digital marketing campaign.
