After months of being stuck at home and unable to travel overseas, Tourism Fiji has launched a campaign encouraging Aussies to pack their bags, proclaiming ‘Fiji’s open, mate!’
The Hallway has been Tourism Fiji’s media agency since 2018, but this is the first significant creative assignment the full-service independent agency has developed for the country’s tourism organisation.
The campaign features diehard Fiji-phile ‘Steve’ who, during lockdown, has turned his home into a Fiji-fied tropical paradise. Delighted to hear that Fiji has reopened to holiday travellers, he can’t wait to jump on a plane.
The story plays out across a number of formats, from a 30-second spot through to a batch of six-second bumpers following Steve and his family’s excited rush to get to their favourite tropical paradise.
Rob Thompson, regional director for Australia at Tourism Fiji, said: “We’re thrilled to be welcoming Aussies back to our beautiful country.
“The ‘Fiji’s Open’ campaign from The Hallway is a great platform to announce that our borders are open. It’s got cut-through and taps into the fact that, after 2020 and ’21, Aussies are looking for a paradise escape.”
Simon Lee, executive creative director and partner at The Hallway, was unavailable for comment, with his voicemail message simply stating: “Fiji’s open, mate!”
