Tourism Fiji has launched an initiative encouraging Fijians and visitors to help reduce litter across the islands by thoughtfully disposing of rubbish – even when there are no bins nearby.
Advertising agency Havas Host created the ‘If you can’t bin it, bag it’ initiative from the insight that with a shortage of public rubbish bins meant a campaign to simply put litter in bins wouldn’t be enough.
As a result, the ‘If you can’t bin it, bag it’ initiative extends beyond just messaging with the distribution of specially-designed, sustainably-made reusable tote-style bags to inspire Fijians with a practical way to take their litter with them until they find a suitable bin.
The Tourism Fiji-led campaign was supported by a coalition of 15 travel and tourism industry partners including leading resorts and hotels as part of a united industry commitment to environmental conservation.
CEO of Tourism Fiji Brent Hill said: “We are thrilled to launch the ‘If you can’t bin it, bag it’ campaign alongside our dedicated partners. This initiative embodies our commitment to sustainable tourism practices and highlights the collective responsibility we share in safeguarding Fiji’s environment. As we roll out this initiative, we encourage all Fijians and visitors to embrace the ethos of ‘If you can’t bin it, bag it.”
“As part of our ongoing commitment to sustainability, we believe collaborating with communities, industry and the Government can greatly preserve Fiji’s natural beauty. We appreciate our numerous partners who have joined us in this endeavour. It is now over to all of us in Fiji – locals and tourists – to grab a bag, either the specially designed bags, or any reusable bag, and to dispose of our waste thoughtfully and keep Fiji clean and beautiful,” said Tourism Fiji’s chief marketing officer, Srishti Narayan.
“This is an exciting initiative that fosters a change in behaviour among different generations through multiple partners and channels. We are thrilled to help bring it to life and look forward to its benefits for Fiji and its natural beauty,” said Havas Host MD Ant Moore.
