Tourism Noosa’s Winter Campaign goes Trans-Tasman

Tourism Noosa has launched its 2025 Winter Campaign, continuing the successful “The Sweet Life in Noosa” brand platform and showcasing Noosa as the ultimate winter escape.

Building on the momentum of last year’s campaign, the new season highlights the destination’s natural beauty, relaxed luxury and local experiences through an inspiring destination video.

The campaign is designed to connect with domestic and trans-Tasman audiences seeking a winter break that blends nature, lifestyle, and indulgence – defining elements of the Noosa experience.

Tourism Noosa’s destination marketing manager Helen Mitchell said the winter campaign is all about placing Noosa front-of-mind for key markets during the cooler months.

“This campaign allows us to showcase Noosa to high-value audiences in our core markets of New South Wales, Victoria, and South-East Queensland and New Zealand through impactful content and partnerships across digital, print, and television. It’s about reinforcing Noosa’s unique appeal as a place where you can truly enjoy the sweet life, even in winter.”

Key campaign activity includes:

• A national print and digital campaign with Australian Traveller magazine
• A regional media campaign through Explore, appearing in 14 newspapers across NSW, Victoria, TAS and the ACT
• A digital partnership with The Urban List targeting audiences in NSW, VIC and QLD
• A dedicated Noosa episode being filmed for Channel Seven’s The Weekender
• Television commercials and digital adverts across Nine Now
• Campaign integration across Visit Noosa’s digital and social platforms

In a collaborative push to elevate Noosa in the New Zealand market, a joint marketing campaign with Sunshine Coast Airport, Tourism Noosa and Jetstar will feature destination takeover of overhead lockers of a Jetstar’s A320 domestic New Zealand aircraft. The campaign will also include targeted activity in Auckland promoting Noosa as the ideal winter escape.

New Zealand is Noosa’s key international market, now enjoying the convenience of year-round direct flights with Jetstar from Auckland to Sunshine Coast Airport. The destination video is central to the campaign. It captures everything from beachside dining, river and coastal experiences, hinterland adventures and luxury accommodation.