Tourism Western Australia has wrapped up Dream Western Australia, its bi-annual roadshow, with events in Sydney, Brisbane, Melbourne and Auckland and the lucky winners of a Kimberley cruise with Ponant were announced.
With 25 leading tourism operators and over 500 travel advisors in attendance from 19-22 May 2025, the roadshow delivered the latest updates on Western Australia, strengthening ties between the state and the travel trade on the East Coast and New Zealand.
Exhibiting tourism businesses included several from Tourism WA’s Trade Ready Introduction Program (TRIP), focused on assisting WA tourism businesses in entering new markets by connecting them with trade.
Sydney attendees had the opportunity to hear directly from Tourism Western Australia’s new managing director, Anneke Brown, who reinforced the state’s commitment to the travel trade and highlighted tourism’s vital contribution to WA’s economy.
Attendees had the opportunity to win several prizes at each event, including Western Australia wines, experiences, accommodation, and an incredible Kimberley cruise with PONANT.
Lucky winners of the Ponant Kimberley cruise
- Nancy Tin from Peggy Travel (Sydney)
- Donna Elliott from Tri Travel (Brisbane)
- Emma Cammarata from MTA (Melbourne)
Participating WA tourism businesses included: APT Travel Group, The Billi Resort, The Billi Resort, Broome And Around Bus Charters and Tours, Cable Beach Club Resort & Spa, Chimes Spa Retreat, Dabungool Cultural Experiences, Dirk Hartog Island, Eco Abrolhos Cruises, Eclipse Expeditions, Garde Hotel, G’day Group, Journey Beyond, Kimberley Day Cruise, Live Ningaloo, Pemberton Discovery Tours, Pinnacle Travel Group, Ponant, Seashells Hospitality Group, Sea West, The Aqua Resort, The Duxton Hotel Perth, Two Feet & a Heartbeat, Ultimate Winery Experiences Australia, The Western Australian Indigenous Tourism Operators Council and Willie Creek Pearls.
