Global tour operator Trafalgar has unveiled its worldwide safety video featuring staff from around the globe, as part of its The Good Life campaign.
The concept behind the clip was to create a fun, irreverent, behind-the-scenes peek into Trafalgar, showing all the people that go into making guests’ holidays happen.
The video came together using props in bright red, oversized items, colourful bits and pieces, with a bright backdrop to tell the story of safety on its vehicles, as well as welcome guests into The Good Life.
The idea is to really showcase the faces behind the brand and those on the front line who help make the trips amazing.
As well as this, it reiterates the brand’s legacy and the importance of remaining relevant through irreverence, despite its 71-year-old history.
Overall, it highlights Trafalgar’s promise of being a true glass box brand and lives by the ethos of transparency, in all senses of the word.
It was shot with the Trafalgar teams around the world telling the story and includes drivers, res teams, transport, guest relations, marketing teams and of course the leader of The Good Life revolution, Gavin Tollman.
The safety video has begun rolling out to Trafalgar guests on trip and via its social media channels this month.
Check out the clip here:
