Travel Associates expands beyond bricks and mortar with new business led by Ben Monaghan. At the helm is luxury travel veteran Ben Monaghan, who will have his ‘name on the door’ trading as Monaghan & Turner Travel Associates.
Travel Associates general manager Australia and New Zealand Rachel Kingswell said it’s a business model that has been ‘built for growth.’
“Bricks and mortar will always be at the core of the Travel Associates business model, but we acknowledge that we have a changing market to cater for in both the new luxury traveller and the new luxury advisor.
“The next generation luxury client is more digitally literate and like the option to reach their advisor through modern channels like social media and direct message. They’re also more likely to be working during the week, so this team will be more available after hours.
“In the same way, there’s a growing number of advisors that value flexibility, and this new team led by Ben will allow them to work at flexible schedules aligned to client demand, from wherever they please, which we believe will really enhance both the advisor and client experience.”
“Ben truly embodies our brand values, and it was clear from the moment we sat down and started talking about this opportunity that he was the right fit for Travel Associates; and the right person to propel this new business into success,” said Kingswell.
Monaghan said Travel Associates is a brand he’s long admired.
“After building a strong and loyal client base over the past 20 years, joining Travel Associates feels like the perfect alignment in the next progression of my career.
“This move allows me to further elevate the level of care and sophistication my clients receive, while also being part of something exciting as I lead and grow this new business model under the Travel Associates brand.”
Travel Associates also has ‘name on the door’ models, including Jo Kennedy Travel Associates and Wye & James Travel Associates.
