Intrepid Travel has launched its first local brand campaign in over two years with a keen focus on being the best travel company for the world.
The new out-of-home campaign, ‘Travel is back for good’, which launches across Sydney, Melbourne and Auckland this week, highlights a refreshed vision, values, mission and purpose, which emphasise Intrepid’s commitment to providing people with sustainably friendly, small group adventures.
As travel continues to bounce back across Australia and New Zealand, and global tourism recovers, the campaign aims to educate and inform travellers that there are sustainable and thoughtful ways to travel which are good for locals, good for the planet, and good for them too.
Whether that’s dining at a social enterprise in Vietnam or taking an eco-friendly rickshaw tour in India. Intrepid aims for travellers to tread lightly, move thoughtfully, and make a positive impact.
The new campaign comes as consumer attitudes towards sustainable travel are shifting, with new data from the Intrepid Travel Index revealing 89 per cent of Australians are likely to choose sustainable travel options on their next trip.
Sarah Clark, marketing director ANZ at Intrepid Travel, said she is excited to see the campaign align with shifting consumer values.
“We know that customers are looking for travel experiences that positively impact the people and places they visit. From adventures that leave a light footprint to experiences that make a positive impact, we truly believe that travel can, and should be, a force for good,” Clark said.
“This new campaign celebrates this desire for responsible and sustainable travel and hopefully sparks a sense of adventure across the nation.”
The campaign is the latest planet and people-positive move from Intrepid, who recently launched its new Agent Hub – a digital-first support platform that delivers real-time support to agents while also reducing the company’s impact on the planet.
“As the world’s largest travel B Corp, we have a responsibility to continue to build back stronger, smarter and more sustainably,” Clark added.
“Our partners and agents are a key component of this rebuild, so it’s critical that they feel confident in our ethos when recommending our planet and culture-friendly tours to their clients.”
