Travelport has announced a new marketing partnership with Beijing Municipal Commission of Tourism Development, or Beijing Tourism for short.
The match up revolves around promoting Beijing as a stopover destination in Asia, highlighting the city’s 72-hour free transit visa, as well as steering traffic and bookings to Beijing.
Travelport, a major travel commerce platform company, provides distribution, technology, payment and other solutions for the travel industry worldwide, and will step in with Beijing Tourism to enable its communications with Travelport’s 67,000 global travel agencies.
The new marketing partnership utilises a number of Travelport’s Digital Media Solutions which enable Beijing Tourism to now target specific audiences at exactly the right time.
Beijing Tourism is a key division of Beijing’s Municipal Government and is responsible for planning, promoting and accelerating the growth of tourism into the city.
Beijing Tourism’s director of department of city image and marketing, Zhang Jing, said they are excited to be working with Travelport to drive tourism to the destination.
“We look forward to capitalising on Travelport’s extensive global footprint to tap into new markets and increase awareness of Beijing as a stopover destination,” Jing said.
Travelport’s head of destination marketing for Asia-Pacific, Anna Au-Yeung, also commented on the agreement, saying the partnership will benefit both companies.
“Travelport’s advertising solutions are proven to deliver high-impact marketing campaigns via our Travel Commerce Platform,” she said.
“We are delighted to work with Beijing Tourism to boost tourist numbers and help to position the prospering city as a top of mind stopover destination. ”
Travelport’s Digital Media Solutions is one of the core elements of Travelport’s Beyond Air initiatives, consisting of payments, hospitality and advertising.
High-impact marketing tools such as Travelport Headlines, Sign-On Messages, and Electronic Direct Mail, help travel providers and organisations increase revenue by maximising communications across Travelport’s global distribution network, delivering targeted sales and promotional messages that influence purchase decisions, before, during and after the point of sale.
