TRAVLR has been making waves over the past couple of months, with its new e-commerce travel platforms launched in collaboration with Concrete Playground and Adelaide Airport.
The white label provider has emerged out of the pandemic with an eye for partnerships; already collaborating with media outlets such as Network 10, MTV and BBC.
Its latest partnership with Adelaide Airport, Your Travels, was created for South Australian travellers to book holidays, workcations, flights, activities and more. It’s specifically designed for travellers using Adelaide Airport, a bit different from TRAVLR’s array of media partnerships which don’t cater towards travellers hitting a specific location.
We caught up with TRAVLR’s CEO, Simon te Hennepe, to discuss the new update and understand how agents can capitalise upon his white label technology.
“Travel to airport customers is such a natural experience,” te Hennepe said of TRAVLR’s new Adelaide Airport collaboration.
“There’s a huge opportunity to be able to provide meaningful travel experiences and connect amazing tourism operators in domestic or international markets to these transient customers.”
Te Hennepe said that the new partnership has allowed TRAVLR to adapt their technology in a new manner and that travellers can get a better understanding of the amazing spots in South Australia that often go unnoticed through Your Travels.
“This is an exciting entirely new vertical and it’s exciting to see the technology be applied in a completely different manner,” he said.
“For us, being able to customise (our platform) for your travels in the Adelaide Airport Group has just been such an exciting way to just adjust our technology to your platform.”
Another recent partnership for TRAVLR is with Concrete Playground, which aims to cater towards Gen Z and Millenial travellers who’re keen on authentic travel experiences after two years researching, planning, and dreaming of their getaway.
Te Hennepe said that when TRAVLR did a survey of Concrete Playground’s audience, the youth-focused publication found that is audience was “primed for purchase.”
“The Gen Z demographic is one of the most affluent and will become one of the biggest travel segments in the market,” he said.
“Things like Japan or travel that’s led by food, culture and actually being immersed in a destination in a really unique way is what these travellers are looking for. Storytelling is a big part of that journey.”
Te Hennepe said that one of the most critical parts of these new partnerships is the travel agents who help create itineraries and their own team of ATAS accredited agents who facilitate customers with their travels.
“Travel agents are critical to travel and what we look to provide is effectively a digital travel agent in the path of these consumers that are already looking for travel or inspired by travel,” he said.
“You’ve got some larger travel agents that may want to add a digital component to their existing bricks and mortar stores and TRAVLR can potentially help to support those clients with a digital presence.
“Or there’s obviously the curation of experiences; one of the things we’re extremely passionate about is bringing together the most remarkable travel experiences from around the world into our site.”
Alongside the curation of experiences, TRAVLR works with some travel groups that create products, as part of the proposition with some of the curation of third-party products.
“So (travel agents) might go and create a seven-day experience in Auckland like Spring City and then they would build their margin into that and the partner takes their percentage,” te Hennepe said.
Through these avenues and collaboration with agents, TRAVLR is on its way to achieving its goal of becoming the “Shopify of travel.”
“(We want) all travel agents, media companies, social influences, big media companies or airports can use to create, customise or tailor travel and bring together amazing travel experiences into one site that they are able then to be able to provide their consumers in a digital fashion,” te Hennepe said.
Featured Image: Simon te Hennepe (supplied)
