Trilogy Hotels has announced a major deal with the Schwartz Family Company that will see the Trilogy team manage operations for more than 1,000 rooms across NSW and the ACT.
The deal is the first for Trilogy Hotels since it launched in 2023, founded by three Australian hospitality innovators, Scott Boyes, Grant Alchine and Tony Ryan, and will service Mercure Sydney, Ibis Sydney World Square, Mercure Canberra and Fairmont Resort Blue Mountains.
The Trilogy business model provides hotel owners and brands with an operating platform for investment-grade assets where hotel operations are managed independently by Trilogy’s experienced team.
Hotel brands may, under a franchise agreement, provide strong globally established branding, distribution and loyalty programs.
Trilogy manages the hotel operations and drives the operational profit performance on behalf of an owner as well as provides access to operational systems, training and team development.
“It’s an incredible moment for Trilogy Hotel,” founder, Trilogy Hotels, Scott Boyes, said.
“This long-term agreement is a true meeting of the minds. We each share a passion for the hotel industry and understand what hospitality can achieve when everyone is playing to their strengths.”
Schwartz Family Company is the largest privately owned hotel group in Australia with over 4,000 rooms in 14 hotels, currently managed by Dr. Jerry Schwartz, who lauded the deal.
“This will give us the best of both worlds – greater flexibility in terms of managing the four hotels, complemented by a franchise agreement with Accor to plug into their global distribution systems,” Schwartz, said.
“I have known and worked closely with Scott Boyes and his colleagues at Trilogy Hotels for over two decades and they bring an outstanding level of experience, professionalism, and understanding of owners’ needs.
“Each of the four hotels that we’ve signed to Trilogy Hotels is different in location, style, markets and operation, and therefore I will look forward to Trilogy Hotels designing individual strategies to maximise the potential and returns for the assets.”
