Trip Affiliates Network has announced a partnership with HotelBank Taiwan to fast-track digital transformation and elevate hotel inventory distribution capabilities across Asia Pacific.
The partnership comes at a time when the APAC travel industry is experiencing a strong resurgence. According to the Pacific Asia Travel Association (PATA), international visitor arrivals to Asia Pacific are projected to exceed 760 million in 2025, with tourism receipts forecasted to surpass US$950 billion (AU$1.44 trillion).
At the same time, rising traveller expectations and complex distribution ecosystems are pushing hotels to adopt smarter, more agile digital infrastructure to remain competitive.
Through the integration of TA Network’s advanced hotel distribution platform, Hotel Bank will automate real-time synchronization of room availability and dynamic pricing across multiple B2B and B2C channels. This real-time capability empowers hotels to enhance rate parity, optimize occupancy, and respond rapidly to market shifts.
“In an era defined by accelerated digitalization, our partnership with Trip Affiliates Network reaffirms our commitment to technological innovation and service excellence,” HotelBank chairman, Terence Chan, said. “As APAC’s travel recovery gains momentum, our hotel partners must be equipped with the right tools to scale efficiently, compete intelligently, and sustain profitability.”
“We are delighted to collaborate with HotelBank, a respected leader in Taiwan’s hospitality distribution space,” Trip Affiliates Network regional director – ecosystem & partnerships North Asia, Jean Hsieh, said. “Our combined capabilities will deliver next-generation connectivity, empowering hotels to unlock new market opportunities, optimize yield management, and adapt dynamically to demand shifts across APAC and beyond.”
With hotel demand across the Asia Pacific region expected to grow by over 6 per cent CAGR through 2028, according to Statista, this strategic partnership positions both organizations to meet the evolving needs of hoteliers and travel distributors. By harnessing automation, data-driven insights, and seamless channel integration, TA Network and Hotel Bank are laying the groundwork for a smarter, more resilient hospitality ecosystem – one that drives scalable growth, boosts operational simplicity, and enhances competitiveness in a rapidly transforming travel landscape.
