Trip.com Group has unveiled a new bundled booking feature for hotels at an exclusive event, supported by the Maldives Association of Tourism Industry (MATI), held at The Event Hall at Crossroads, Maldives.
The launch marks a significant step forward in enhancing travel personalisation and convenience for global travellers, while unlocking new commercial opportunities for hospitality partners in the Maldives.
New era of customizable travel
The new bundled booking feature, which will be available on both Ctrip and Trip.com, enables customers to seamlessly book hotel stays together with a curated selection of hotel add-on services. These may include items such as speedboat and seaplane transport, recreational activities and in-hotel dining experiences.
By integrating accommodation with customisable travel experiences, the feature is designed to offer greater flexibility and a more holistic travel planning experience.
“We’re excited to introduce a more intuitive way for travellers to plan their trips,” International Markets APAC assistant vice president Ru Yi said. “As part of our vision to be an all-in-one platform, we’re combining stays with curated experiences to make it easier for customers to enjoy a richer, more connected travel journey.”
Empowering partners and enhancing customer experience
This innovation, known as “Hotel + X”, empowers hotel partners and service providers to package room inventory with value-added services, enabling them to better differentiate offerings and drive overall revenue streams.
For travellers, the feature simplifies trip planning by consolidating multiple bookings into a streamlined experience, allowing for greater tailoring to individual preferences, be it for travellers seeking wellness, culinary highlights or local attractions.
Supporting Maldives tourism growth
The product launch coincides with a dedicated Maldives Destination Campaign “One Island, One Life”, running from May 11 to May 24, 2026. This campaign is designed to showcase the beauty of the destination to global travellers, featuring special offers including 45 per cent off Banyan Tree Vabbinfaru, 40 per cent off Centara Grand Lagoon Maldives, and 30 per cent off Dusit Thani Maldives.
MATI executive director Rafil Mohamed warmly welcomed the initiative and commended Trip.com Group for the significant attention and priority accorded to the Maldives, expressing hope for continued and deepened engagement from the Group going forward.
Travellers can book the “Hotel + X” bundled packages during the campaign period, with travel validity extending through 30 November 2026. They will be able to explore a curated selection of Trip.Best-listed resorts across the Maldives, spanning luxury, family-friendly and photogenic stays, including acclaimed resorts such as Milaidhoo Maldives, Anantara Kihavah Maldives Villas, Hard Rock Hotel Maldives and Dusit Thani Maldives.
Recent data highlights continued momentum for the destination, with robust demand from international travellers, particularly from key source markets such as China and Korea in Asia, as well as Italy, the UK and Germany in Europe.
January arrival figures showed a steady increase across the years, from 131,764 in 2022 to 224,788 in 2026. In February 2026, international visitor arrival numbers grew by 15.7 per cent compared to the same month last year, underscoring sustained inbound tourism.
Within the Maldives, the Kaafu region – home to Male and its surrounding islands – remains the leading destination, accounting for 43.1 per cent of total tourist volume. Other key atolls with significant arrivals include Alifu Dhaalu (9.4 per cent), Alifu Alifu (8.2 per cent), and Raa (7.3 per cent).
In January 2026, the majority of tourist arrivals were aged between 25 and 34, highlighting the destination’s strong appeal among younger travellers.
