Tru by Hilton it set to make its official debut in the Asia Pacific region, with the opening of the first four of 14 properties set to open in Vietnam by the end of 2025.
The rollout, in partnership with ROX Group, marks a key milestone in Hilton’s regional expansion, driven by Vietnam’s fast-growing domestic tourism and increasing international arrivals.
Designed for the young and young-at-heart, each Tru by Hilton property offers a smart, social, and playful stay experience. By blending modern aesthetics with practical features and locally inspired elements, visitors will experience a seamless and memorable stay that is set to roll out in these culturally rich locations.
Key features of each property include:
- Signature “Top It” complimentary breakfast bar: A complimentary, build-your-own breakfast bowl experience, complete with hearty local favorites such as dumplings and pho.
- 24/7, Eat & Sip. market: Local gourmet snacks, refreshments, and a complimentary cold herbal tea made from local ingredients, offered daily.
- Lively Communal Spaces and Gym Access: Featuring co-working zones, game areas (including pool tables), and flexible lounge pods for work or relaxation.
- Truly ‘local’ wall: A curated guide to the neighborhood’s top dining, shopping, and cultural attractions for visitors to explore.
The rollout of 14 Tru by Hilton hotels across Vietnam reinforces Hilton’s commitment to delivering value-driven hospitality experiences in emerging and established markets alike.
