Ultimate Driving Tours, a pioneer of ultra-luxury experiential driving, has announced a strategic rebrand that marks a new chapter as it expands into the US.
The company, which has officially rebranded as HunterMoss, was founded in 2008. They provide meticulously curated group itineraries and bespoke self-guided drive tours which allows guests to reconnect and collect stories worth sharing. Guests can enjoy a ride behind the wheel of a world-class super car and immerse themselves in the culture, cuising, and landscapes in some of the world’s most beautiful regions.
The new name reflects the inspirational journey of co-founders Julie Hunter and Anthony Moss, who have continuously evolved the brand since its inception, creating a concept that transcends conventional travel. Over the years, Hunter and Moss have curated and personally hosted hundreds of events for more than 1,500 guests worldwide.
“We’re so excited to step into this new chapter as HunterMoss – a name that reflects our evolutions,” Hunter said. “What began as small group driving tours has grown into something far more personal: tailor-made journeys that embody a lifestyle of exclusivity, discovery, and refinement.”
“The cars are no longer the star, but the signature – connecting exceptional destinations and experiences with effortless ease,” Ross added. “At its heart, HunterMoss is about sharing the finer things in life.”
New destinations
From Summer 2025, HunterMoss is debuting a series of luxury supercar weekend vacations and corporate incentives through America’s most iconic landscapes – from the East Coast to the West Coast.
Guided by a pre-emptive approach to hospitality, the journeys deliver enriching travel experiences for discerning guests, framed by elite stays, memorable gastronomic experiences and curated local activities.
At the helm of the US experiences is appointed North America general manager Paul Hanzel. Driven by a philosophy that champions meticulous attention to detail, meaningful gestures, and seamless service, he combines his creative vision with deep-rooted knowledge and personal connection to the American landscape.
