Unforgettable Croatia revealed it is on track for another record season after locking in high levels of sales.
Halfway through the 2026 season, co-founder Graham Carter said the company sold more than 98 per cent of cabins.
Australians made up one in four guests booked on 2026 sailings.
“We came into 2026 in a strong position with more than 80 per cent of cabins sold by January, after the business experienced its strongest early demand ever – half the program was booked within weeks of going on sale,” Carter said. “Average booking values continue to rise year-on-year, and more than two-thirds of guests sailing with us this year are first-time cruisers, reflecting growing demand for premium small-ship cruising.”
Just two weeks ago, Unforgettable Croatia placed the final cabins in its 2026 season on sale.
“The average trip duration this year is 10 days, showing how many guests are book-ending their cruise with hotel stays and land tours to neighbouring countries such as Slovenia and Montenegro,” Carter added.
Private charters are growing more popular, which is now at 11 per cent capacity. A noticeable trend with the bookings is multi-generational groups getting together to mark milestones. An extended family or group of friends can celebrate a special occasion on an Unforgettable Croatia vessel, which can each hold 36 guests.
Next year’s program, which includes a new Michelin dining option and two themed cruises, was already selling well.
“Our 2027 program has only recently gone on sale and almost a third of cabins are already sold,” Carter said. “Bellissima is the most in-demand ship heading into 2027, accounting for 10 per cent more bookings than any other ship in the fleet”
All Unforgettable Croatia itineraries include airport transfers, daily breakfast, lunches and select dinners, as well as guided tours.
