Sydney-based leading Italian restaurant and retail group Fratelli Fresh is now part of Urban Purveyor Group, Australia largest and most recognised dining and entertainment group.
Fratelli Fresh comprises six restaurants and four fresh produce retail outlets. Urban Purveyor Group’s Chief Executive Officer Thomas Pash said when it comes to great Italian food and hospitality, Fratelli Fresh is positioned at the top of the Australian dining sector.
“Fratelli Fresh, including Café Sopra and Café Nice, hold a special place in the hearts of Sydneysiders and we are excited to add such an amazing and much-loved business and innovative team to our group,” Mr Pash said.
“The inclusion of a casual, full-service Italian restaurant group enables us to aggressively enter one of the largest global dining sectors with a business that we believe can easily and quickly expand alongside our other recognised and respected brands.”
Nina Gravelis, Fratelli Fresh Chief Operating Officer and daughter of founder Barry McDonald, will join Urban Purveyor Group’s Senior Leadership Team as Brand General Manager and play a key role in the growth of the company.
“My father and I are thrilled to see our great business and amazing employees become part of Urban Purveyor Group,” said Ms Gravelis.
“Becoming part of an exciting and expanding casual dining group like Urban Purveyor Group will allow Fratelli Fresh to quickly expand in Sydney and other major Australian markets and facilitate investment in current venues, which will take the customer dining experience to new levels.”
