The Veriu Group has rolled out its Punthill apartment hotel accommodation model with the opening of its latest Victorian property, the Punthill Sunshine.
The state-of-the-art 90-apartment hotel offers guests a mix of modern studio, one-, two- and three-bedroom apartments, designed to accommodate solo and group travel. Each apartment features a fully equipped kitchen, desk and high-speed internet, along with access to comprehensive conference and meeting facilities, communal working spaces, secure on-site parking with electric vehicle charging facilities, a gym, and bike hire on request. All of which delivers guests with both the ease and accessibility of the office and the comforts of home.
The new hotel is located in the heart of Melbourne’s rapidly expanding western corridor adjacent to Sunshine Station, currently undergoing a major redevelopment as part of the Victorian Government’s Sunshine Precinct Masterplan. Upon completion, the landmark project will transform the Station into a transport ‘superhub’ linking the CBD with both regional Victoria and the Melbourne Airport, making the decision to open the hotel there a logical one for Veriu Group CEO, Zed Sanjana.
“Strategically we’ve always sought to grow the Punthill portfolio by opening in sites supported by major sources of corporate room night demand,” Sanjana said.
“While the region has historically been undersupplied in terms of quality extended stay accommodation, its existing transportation links with Melbourne’s CBD, the Suburban Rail Loop and the regional rail network put it right at the epicentre of the city’s thriving western region, and we expect this appeal will only be further strengthened once the Melbourne Airport Rail service is up and running.
“Sunshine’s population is projected to more than double over the next 30 years, creating enhanced prospects for employment, investment and overall liveability.
“The hotel’s prime location is going to make it a key player in the redevelopment of the precinct thanks to its ready accessibility to freeways and public transport, and we predict its proximity to both the CBD and the Western Business District including the Sunshine Health, Wellbeing and Education Precinct and the Sunshine Plaza Shopping Centre, will prove popular with corporate clientele.
“At the same time, the State Government’s significant investment in infrastructure and amenities in Melbourne’s west is expected to deliver an increase in tourism. So, we’re also hoping to benefit from leisure travellers keen to explore the area’s rich cultural diversity, natural attractions like Organ Pipes Park and first-class sporting venues and events including the Mt Derrimut Golf Club and Knights Stadium, Melbourne’s largest soccer-only stadium.”
The property was developed in partnership with SMA projects which has more than 30 years’ experience delivering successful high-quality commercial and residential developments across Melbourne.
“We’ve really enjoyed working on this project with the Veriu Group – and it’s been fantastic to be able to bring our shared vision for the property to life,” CEO, Martin Strode, said. “This hotel will definitely be a welcome addition to Sunshine and is already paving the way for other brands and businesses to follow suit.”
The launch of the new Punthill Sunshine comes hot on the heels of the recent opening of the Group’s first regional hotel, Punthill Maitland in the Hunter Valley, NSW, with a number of other projects also nearing completion including the Group’s first ACT property – Punthill Tuggeranong and its latest Veriu hotel – Veriu Macquarie Park in Sydney.
