Virgin Atlantic has launched its updated gender identity policy, giving its crew, pilots, and ground team the option to choose which of its Vivienne Westwood-designed uniforms best represents them – no matter their gender, gender identity, or gender expression.
Reflecting the diversity of the workforce the airline will offer its people a fluid approach to its red and burgundy uniforms, meaning LGBTQ+ colleagues will be able to choose either the red or the burgundy uniform, depending on which best reflects themselves.
The announcement is part of an on-going drive to champion the individuality of its people and customers and is complemented by the rollout of optional pronoun badges for all its people and those travelling with the airline.
The badges will be available to teams and customers from today and customers simply need to ask for their preferred badge at the check-in desk or in the Virgin Atlantic Clubhouse.
Virgin Atlantic has also updated its ticketing systems to allow for those who hold passports with gender-neutral gender markers to select ‘U’ or ‘X’ gender codes on their booking as well as the gender-neutral title, ‘Mx’.
Mandatory inclusivity training will also be rolled out for its people at all levels across Virgin Atlantic and Virgin Atlantic Holidays as well as a series of inclusivity learning initiatives for tourism partners and hotels within destinations such as the Caribbean to ensure all our customers feel welcome despite barriers to LGBTQ+ equality.
This latest addition follows a decision in 2019 to offer cabin crew the choice of whether to wear make-up as well as the option to wear trousers and flat shoes. More recently the airline lifted restrictions around allowing visible tattoos for crew members and its front-line people.
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“The updated gender identity policy is so important to me. As a non-binary person, it allows me to be myself at work and have the choice in what uniform I wear,” Jamie Forsstroem, cabin crew at Virgin Atlantic commented.
Michelle Visage, Tanya Compas, Talulah-Eve and Tyreece Nye have teamed up with Virgin Atlantic to showcase the new policy in a stylised fashion shoot that has been released today.
“As the mother of a non-binary child, and as an ally to the LGBTQ+ community, these efforts by Virgin Atlantic to further inclusivity for its people are extremely important and personal to me,” Visage said.
“People feel empowered when they are wearing what best represents them, and this gender identity policy allows people to embrace who they are and bring their full selves to work.”
Juha Jarvinen, Virgin Atlantic’s chief commercial officer added: “At Virgin Atlantic, we believe that everyone can take on the world, no matter who they are. That’s why it’s so important that we enable our people to embrace their individuality and be their true selves at work.”
“It is for that reason that we want to allow our people to wear the uniform that best suits them and how they identify and ensure our customers are addressed by their preferred pronouns.”
