Virgin Australia have upped the ante in its frequent flyer battle with the national carrier.
The carrier launched Velocity Live – a new hub for live experiences and event offers exclusively for Velocity members, in a bid to “combine travel with some of life’s other greatest passions, such as music, sport and theatre”, according to Velocity Frequent Flyer CEO Karl Schuster.
Grammy Award winner and Nicole Kidman’s better-half, Keith Urban, was on hand for a special performance at the launch, with his upcoming tour included in the array of offers within Velocity Live.
In conjunction with Velocity’s new partnership with TEG Live, the Velocity Live hub will offer members access to events and pre-sale tickets, and give them the ability to earn Velocity Points, premium seating allocations and money-can’t-buy competitions and experiences.
Accrual of Velocity Points will only be available on eligible transactions made directly through the co-branded Ticketek and Velocity Live event pages.
“Velocity Live will make our members feel like VIPs regardless of their Velocity status, and give them access to once-in-a-lifetime experiences and the opportunity to earn Velocity Points in the process,” Velocity Frequent Flyer CEO Karl Schuster said.
For launch, Velocity members can purchase premium tickets to Keith Urban’s ripCORD tour in December, KINKY BOOTS, PAW Patrol Live! Race to the Rescue, Sesame Street presents Elmo’s Super Fun Hero Show and, coming soon, more exciting Brickman LEGO exhibitions.
