Virgin Hotels Collection has appointed Joe Margison as chief executive officer, following his tenure as interim CEO since October 2025.
Margison brings more than 25 years of experience across investment, finance, real estate and branded businesses to the role. He is a chartered accountant who began his career at Ernst & Young before working as a portfolio manager with New Zealand Superannuation Fund.
Margison has been with Virgin Group since 2015, having previously served as the group’s chief commercial officer, and has built expertise in investment, brand-building, commercial growth and creating customer experiences with a clear sense of purpose and point of differentiation.
“Having led the Virgin Hotels Collection team for seven months, I have seen first-hand the strength of this business and the opportunity ahead,” Margison said.
“Virgin Hotels and Virgin Limited Edition are distinct brands united by the same Virgin spirit – brilliant people, service with real warmth and character, and experiences guests remember long after they leave. We have a strong foundation and a significant opportunity ahead. I’m excited to lead the business through its next chapter of growth.”
“He has brought clarity, confidence and renewed focus to the business while continuing to champion Virgin’s distinctive spirit and experience-led approach to hospitality. We are delighted to confirm his permanent appointment and look forward to the next phase of growth under his leadership,” Norris said.
