Virgin Australia’s loyalty program has reached a major milestone, growing its membership to 11 million members – the equivalent of one member in every Australian household.
Ranked as the nation’s third-largest loyalty program, Velocity has undergone a major transformation over the past 24 months, with new airline partnerships, earn and redemption opportunities, a new business strategy, pioneering membership innovations and more.
Velocity Frequent Flyer CEO, Nick Rohrlach said the 11-million milestone and recent surge in members reflect shows that Velocity’s renewed offering is resonating with travellers.
“We’re extremely proud of where Velocity Frequent Flyer is today, offering members value and choice while helping Australians get more from their dollar,” Rohrlach said.
“We like to do things differently, take airline loyalty out of the mould and offer unique experiences, exceptional rewards and unparalleled service that attracts new members and recognises those who have been loyal to us for a very long time.”
More than 2,000 new members are now joining Velocity each day with average points earn per member per month, having more than doubled since January 2022.
The continuous upward trajectory of new members, coupled with the program’s ‘Switch-A-Roo from you know who’ offer, which saw many thousands of new members join Velocity from its nearest competitor, is demonstrating the program’s popularity among Australian travellers.
