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Matthew D. Upchurch, chairman and CEO of Virtuoso, the leading global network specialising in luxury travel, was inducted as a member of the prestigious Altagamma International Honorary Council.
The announcement was made during the organisation’s annual gala dinner in Rome on 28 May. Altagamma brings together Italy’s top cultural and creative companies to promote the country’s excellence, distinctive identity and lifestyle worldwide.
The Altagamma International Honorary Council is a network of luxury businesses and individuals who contribute to the promotion of Italian culture and lifestyle throughout their respective professional spheres. Upchurch joins a renowned group of individuals that make up the council, namely Formula 1 CEO Stefano Domenicali, Andrea Bocelli, Michelin Star chef Nadia Santini and many more.
Altagamma represents 119 brands from seven different industries with a mission to boost the growth and competitiveness of Italy’s cultural and creative companies. Thus, making an effective contribution to the Italian economy.
Stefania Lazzaroni, Matthew D. Upchurch, Aldo Melpignano, and Matteo Lunelli
Italy is consistently a favourite destination for Virtuoso travel advisors and their high-end clientele. According to the 2024 Virtuoso Luxe Report, Italy is the top family, honeymoon and global destination of the year, with more than 200 preferred partners in the network offering exclusive amenities and experiences.
“It was an honour to have Virtuoso inducted as an honourary member of Italy’s prestigious luxury association, Altagamma. Italy has been our perennial top destination, and for good reason, as its hospitality is the perfect example of beauty, authenticity and design. I received the award on behalf of our global advisors and dedicated partners who create magical experiences for our luxury travellers,” Matthew Upchurch said.
Altagamma’s Vice President of Hospitality, Aldo Melpignano added: “Through their outstanding work in Italy, Matthew and Virtuoso have been exceptional drivers of knowledge and appreciation of our country, allowing many sophisticated travellers from all around the world to get in touch with the extraordinary heritage of Italian culture, arts, landscapes and hospitality.”
The Upchurch family (left to right) Clay, Jessica, Matthew and Benjamin.
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